Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

How to Prevent People From Blocking Out Your Marketing Message

By Natalie Davis

Natalie Davis also recommends this free course, Fundamentals of Social Media Marketing.

How to Prevent People From Blocking Out Your Marketing Message Blog Feature

 

Marketing MessageIt’s funny how the world is shouting “Hooray! We’re more connected than ever before,” and yet no one seems to hear you no matter how bold, loud, and clear you’re speaking. Quite frankly it all just sounds like white noise. Why is it that the trade show routine and local

Free Course: Fundamentals of Social Media Marketing

newspaper ads aren’t working as much as they use to? According to a survey conducted by Internet Retailer revealed that SMB’s will increase their online advertising budget by nearly 30% in 2012. Clearly, the new medium for effective advertising is the internet. In fact, Amazon.com Inc. reported a 40% increase in online sales during 2011. Indicating the online endemic is in fact getting their marketing message heard. So how can you help people hear your message?


Organic Search Results


According to Power Reviews Inc. over 50% of online shoppers start from an online search engine. Indicating that companies ranking high in organic search results have a greater potential to get their marketing How to prevent people from blocking out your marketing messagemessage heard. By optimizing your website or blog for search engine traffic you are in effect implementing an inbound marketing that’s strategy based. This ensures that website visitors are both interested and in fact searching for your marketing message.


Using Social Media


According to ROI Research for Performance 53% of people on Twitter mention and recommend products and companies in Tweets. Econsultancy also stated that 90% of consumers online trust recommendations from people they know. This is a key indicator that using social media strategically as a means of brand exposure also helps others spread your company’s marketing message online. The key here is not only to support brand exposure but also to support the community around your brand. In survey results provided by Clickz over 80% of social media respondents indicated they’ve actually received advice from people they know related to consumer purchases. Over 70% of those surveyed also indicated the advice given had a significant influence on their purchasing decision. The aspect of viral exposure associated with social media sites like Twitter, Facebook, and YouTube cannot be duplicated on another other traditional medium in the same span of time.


Interact With Your Consumers


The idea of manning a full-time call center for small to medium size businesses is usually unheard of. However, the internet makes it both easy and cost effective to achieve similar results. According to Allurent over 80% of shoppers online will make a purchase if websites increase interacting. Today’s consumers want quick communication, simple and transparent accessibility, and more support overall. The idea is that once you get your consumers to visit your site you should implement all feasible methods to keep them interested in buying from you.


Inquiring minds want to know


In 2010 Yahoo Answers marked in 200 million worldwide visitor mark. The Wall Street Journal also indicated the over 90% of shoppers have confidence in online answers versus sales clerks or any other random sources. Obviously, the world is filled with inquiring minds so it’s safe to say your consumers may have questions of their own. A blog, website, forum, or social media page pulls you away from press releases into a world where the consumers can actually communicate their concerns, questions, and interests. They are there just begging to hear your marketing message, and all you really have to do is participate.


Final Thoughts


Yes, it’s true traditional mediums are becoming more and more ineffective and those that are remains extremely overpriced and out of reach for small to medium size businesses but digital inbound marketing is a horse of a different color (less greenish).


Here are some thoughts: a quarter page ad in your local newspaper can run about 100 per day. In contrast a Facebook FanPage is “FREE”. An inbound marketing campaign that actually gets your message heard can cost $50,000 a year with, a according to Kuno Creative, a $60,000 gross profit. In contrast, a 30 second network commercial can run you $200,000 and up. The bottom line is you want to get your marketing message heard and start an inbound marketing campaign.


Need Help?


If getting your message heard is something that you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Inbound Marketing
Social Media Marketing
Published on February 19, 2012

Recent Articles

4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
What is Inbound Marketing? (Definition + Examples)
October 23, 2020 • 8 min read