Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

How to Prevent People From Blocking Out Your Marketing Message

How to Prevent People From Blocking Out Your Marketing Message Blog Feature

February 19th, 2012 min read

 

Marketing MessageIt’s funny how the world is shouting “Hooray! We’re more connected than ever before,” and yet no one seems to hear you no matter how bold, loud, and clear you’re speaking. Quite frankly it all just sounds like white noise. Why is it that the trade show routine and local newspaper ads aren’t working as much as they use to? According to a survey conducted by Internet Retailer revealed that SMB’s will increase their online advertising budget by nearly 30% in 2012. Clearly, the new medium for effective advertising is the internet. In fact, Amazon.com Inc. reported a 40% increase in online sales during 2011. Indicating the online endemic is in fact getting their marketing message heard. So how can you help people hear your message?


Organic Search Results


According to Power Reviews Inc. over 50% of online shoppers start from an online search engine. Indicating that companies ranking high in organic search results have a greater potential to get their marketing How to prevent people from blocking out your marketing messagemessage heard. By optimizing your website or blog for search engine traffic you are in effect implementing an inbound marketing that’s strategy based. This ensures that website visitors are both interested and in fact searching for your marketing message.


Using Social Media


According to ROI Research for Performance 53% of people on Twitter mention and recommend products and companies in Tweets. Econsultancy also stated that 90% of consumers online trust recommendations from people they know. This is a key indicator that using social media strategically as a means of brand exposure also helps others spread your company’s marketing message online. The key here is not only to support brand exposure but also to support the community around your brand. In survey results provided by Clickz over 80% of social media respondents indicated they’ve actually received advice from people they know related to consumer purchases. Over 70% of those surveyed also indicated the advice given had a significant influence on their purchasing decision. The aspect of viral exposure associated with social media sites like Twitter, Facebook, and YouTube cannot be duplicated on another other traditional medium in the same span of time.


Interact With Your Consumers


The idea of manning a full-time call center for small to medium size businesses is usually unheard of. However, the internet makes it both easy and cost effective to achieve similar results. According to Allurent over 80% of shoppers online will make a purchase if websites increase interacting. Today’s consumers want quick communication, simple and transparent accessibility, and more support overall. The idea is that once you get your consumers to visit your site you should implement all feasible methods to keep them interested in buying from you.


Inquiring minds want to know


In 2010 Yahoo Answers marked in 200 million worldwide visitor mark. The Wall Street Journal also indicated the over 90% of shoppers have confidence in online answers versus sales clerks or any other random sources. Obviously, the world is filled with inquiring minds so it’s safe to say your consumers may have questions of their own. A blog, website, forum, or social media page pulls you away from press releases into a world where the consumers can actually communicate their concerns, questions, and interests. They are there just begging to hear your marketing message, and all you really have to do is participate.


Final Thoughts


Yes, it’s true traditional mediums are becoming more and more ineffective and those that are remains extremely overpriced and out of reach for small to medium size businesses but digital inbound marketing is a horse of a different color (less greenish).


Here are some thoughts: a quarter page ad in your local newspaper can run about 100 per day. In contrast a Facebook FanPage is “FREE”. An inbound marketing campaign that actually gets your message heard can cost $50,000 a year with, a according to Kuno Creative, a $60,000 gross profit. In contrast, a 30 second network commercial can run you $200,000 and up. The bottom line is you want to get your marketing message heard and start an inbound marketing campaign.


Need Help?


If getting your message heard is something that you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out