Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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How to Prevent People From Blocking Out Your Marketing Message

How to Prevent People From Blocking Out Your Marketing Message Blog Feature

Natalie Davis

VP of Talent & Admin, Co-Creator of IMPACT's Core Values, Vision, and Culture Code

February 19th, 2012 min read

Marketing MessageIt’s funny how the world is shouting “Hooray! We’re more connected than ever before,” and yet no one seems to hear you no matter how bold, loud, and clear you’re speaking. Quite frankly it all just sounds like white noise. Why is it that the trade show routine and local newspaper ads aren’t working as much as they use to? According to a survey conducted by Internet Retailer revealed that SMB’s will increase their online advertising budget by nearly 30% in 2012. Clearly, the new medium for effective advertising is the internet. In fact, Amazon.com Inc. reported a 40% increase in online sales during 2011. Indicating the online endemic is in fact getting their marketing message heard. So how can you help people hear your message?


Organic Search Results


According to Power Reviews Inc. over 50% of online shoppers start from an online search engine. Indicating that companies ranking high in organic search results have a greater potential to get their marketing How to prevent people from blocking out your marketing messagemessage heard. By optimizing your website or blog for search engine traffic you are in effect implementing an inbound marketing that’s strategy based. This ensures that website visitors are both interested and in fact searching for your marketing message.


Using Social Media


According to ROI Research for Performance 53% of people on Twitter mention and recommend products and companies in Tweets. Econsultancy also stated that 90% of consumers online trust recommendations from people they know. This is a key indicator that using social media strategically as a means of brand exposure also helps others spread your company’s marketing message online. The key here is not only to support brand exposure but also to support the community around your brand. In survey results provided by Clickz over 80% of social media respondents indicated they’ve actually received advice from people they know related to consumer purchases. Over 70% of those surveyed also indicated the advice given had a significant influence on their purchasing decision. The aspect of viral exposure associated with social media sites like Twitter, Facebook, and YouTube cannot be duplicated on another other traditional medium in the same span of time.


Interact With Your Consumers


The idea of manning a full-time call center for small to medium size businesses is usually unheard of. However, the internet makes it both easy and cost effective to achieve similar results. According to Allurent over 80% of shoppers online will make a purchase if websites increase interacting. Today’s consumers want quick communication, simple and transparent accessibility, and more support overall. The idea is that once you get your consumers to visit your site you should implement all feasible methods to keep them interested in buying from you.


Inquiring minds want to know


In 2010 Yahoo Answers marked in 200 million worldwide visitor mark. The Wall Street Journal also indicated the over 90% of shoppers have confidence in online answers versus sales clerks or any other random sources. Obviously, the world is filled with inquiring minds so it’s safe to say your consumers may have questions of their own. A blog, website, forum, or social media page pulls you away from press releases into a world where the consumers can actually communicate their concerns, questions, and interests. They are there just begging to hear your marketing message, and all you really have to do is participate.


Final Thoughts


Yes, it’s true traditional mediums are becoming more and more ineffective and those that are remains extremely overpriced and out of reach for small to medium size businesses but digital inbound marketing is a horse of a different color (less greenish).


Here are some thoughts: a quarter page ad in your local newspaper can run about 100 per day. In contrast a Facebook FanPage is “FREE”. An inbound marketing campaign that actually gets your message heard can cost $50,000 a year with, a according to Kuno Creative, a $60,000 gross profit. In contrast, a 30 second network commercial can run you $200,000 and up. The bottom line is you want to get your marketing message heard and start an inbound marketing campaign.


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If getting your message heard is something that you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.

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