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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

10 Skills Every Hot-ticket Modern Marketer Must Have [Infographic]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

10 Skills Every Hot-ticket Modern Marketer Must Have [Infographic] Blog Feature

So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked.

It’s fascinating how well it captures the stress of creative careers and the agency environment and also, just how little has changed in the past 50 years.

Well, aside from all the smoking, suits, affairs -- ok, maybe a lot has changed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

But hey, that’s to be expected!

Marketing and advertising have been completely turned on their sides in the last decade, let alone the last five.

Audiences are different and so are the tactics and strategies used to reach them. By necessity, that means the skills required of marketing professionals have progressed as well.

In a recent study by Gartner, analyst Christopher Ross, shared that corporations are seeking fewer specialist these days and more “Fat T” marketers who have several cross-functional skills.

Lucky for the job hunters out there, Getapp has compiled some of the top-ranked skills from the report in the infographic below.

Hard skills for modern marketers included:

  • Analytics: Can interpret audience behavior, assess campaign performance, and measure ROI.
  • Content Strategy: Defines content goals and uses SEO, link-building, and amplification best practices.
  • Social Media: Help company make smart decisions with their time and money on social
  • Mobile: Prioritize mobile marketing and delivering successful social campaigns on mobile.
  • eCommerce: Can use insights about customers, campaigns, social, and mobile to help explore new channels

Meanwhile, the soft skills (or rather desirable traits) listed were:

  • Creative: Brings new ideas and interpretations to problems and knows how to use the power of the well-written word
  • Resourcefulness: Finds the most accurate sources of data and makes the most informed analysis
  • Adaptability: Can change plans at the drop of a hat
  • Collaboration: Works with different departments to optimize performance and provide insight to other teams
  • Leadership: Lead & inspire peers with her insight, experience, and innovation.

Check out the full design below -- and if you think have these skills and have what it takes to make an impact with us, check out our open positions

marketing-skills-2018

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Infographics
Hiring a Marketing Team
Published on March 10, 2018

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