Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

The benefits of diversity and inclusion in the workplace [infographic]

The benefits of diversity and inclusion in the workplace [infographic] Blog Feature

Shandia Drummond-Butt

Account Receivables Manager, 5+ Years of Client Success and Project Management

June 6th, 2020 min read

How diverse and inclusive is your organization?

Diversity in an organization means that the talent that makes up the team includes people of different genders, ages, religions, races, ethnic and cultural backgrounds, sexual orientations, languages, education, and various skills.

Diversity and inclusion are not just another trending topic. Rather, studies show diverse organizations have better success rates and higher profitability. 

Your business can gain access to different backgrounds and beliefs that come from a diverse pool of talent. This, in turn, can help to bring insight into what are the needs and motivations of your customer base. 

Unfortunately, many businesses are still failing in this area.

The infographic provided by the HR Research Institute explains the negative effects that organizations can experience when not adopting and implementing diversity and inclusion best practices within their business, and what they can do to turn this around. 

Survey says...

  • Only a fifth of major organizations excel at diversity and inclusion
  • 34% have a mandate to increase diversity in leadership roles within their organization.
  • 28% require employees to engage in diversity and inclusion training to a high degree 
  • 25% measure organizational diversity and inclusion to a high degree 
  • 26% embed the topic of diversity and inclusion in talent-development materials to a high degree 

However, many organizations are still trying to adopt diversity and inclusion, and many can probably say, "our workforce is more diverse than it was years ago."

The HR Research Institute states:

"Over half (53%) of HR professionals agree with that statement, whereas just 16% disagree. In short, most organizations have become more diverse, while some have become less diverse. Therefore, the need to manage D&I well has increased. The bad news, however, is that organizations still tend to have poorly developed D&I initiatives and only about half say that their workforces reflect the demographics of the marketplace. Moreover, the leadership ranks of most organizations still tend to lack significant diversity and inclusion."

According to HR professionals, less than a third (29%) of organizations are not adopting or embracing diversity and inclusion best practices and initiatives.

One aspect of success of any organization is how well changes and initiatives are introduced as well as adopted. If there is a shift or change within the company, everyone must be on board and fully embrace it in order for it to be successful. 

But, times are definitely changing.

How diversity and inclusion can affect your business

Studies have shown that even though there is a real need and want for most organizations to incorporate such initiatives, few if any, have come up with an initiative that really works.

The first step to identifying whether your organization is on the right track to diversity and inclusion adoption is to make sure that it also aligns with the overall organization's vision and goals. 

By doing this, you are getting a better understanding of your consumers, which is helped by having a diverse team that is a direct representation of your consumer base. 

The next step is to get buy-in from everyone within the organization. This should not just be another initiative for only a few volunteers. This initiative should be organizationally adopted, implemented, and followed. 

Many organizations, sadly, fail to realize the benefits of the performance potential of diverse teams.

How can organizations do better?

Organizations can do a lot better when it comes to diversity and inclusion. There are many areas that can be improved upon. 

Companies can require employees to engage in more trainings as well as to measure how well their initiative are doing on a quarterly basis and continue to improve.

Another area is implementing diversity and inclusion training in the employee onboarding process to get new talent bought in from the start, as well as implement it in current talent-development.

Some ways you can implement diversity and inclusion in the employee onboarding process from the very start is by using gender-neutral language in job descriptions, committing to building and achieving a diverse and inclusive culture, diversifying your pipeline, ensuring that underrepresented employees are included in interview process, as well as introducing diversity and inclusion early on in the employee’s life cycle.

A major area to highlight is making sure that diversity and inclusion climbs all the way up to leadership. Representation of persons from various backgrounds is crucial to the success of an organization. 

Set annual goals towards improving diversity within your organization, as well as maintaining open communication regarding ways to change things for the better. 

Some benefits of an effective diversity and inclusions initiative can be seen within your talent pool by different perspectives, boosted innovation, better problem solving, decreased impediments,  less employee churn, and so much more. 

Did you make the grade?

Whether you are already implementing effective diversity and inclusion initiatives within your organization, or you are just beginning, research shows all the many wonderful benefits to organizations across the board.  

Many have seen success, and many are on the road to achieving very effective  programming within their organization. 

Simply put, if an organization is scaling and growing and has not implemented a diversity and inclusion initiative, it will not see as much success as others that have. 

So what are you waiting for? Start the conversation today with your team!

The_State_of_Diversity_and_Inclusion_2019_INFOGRAPHIC_hrdotcom_AllSponsors_Feb2019_FINAL (1)-page-001

The_State_of_Diversity_and_Inclusion_2019_INFOGRAPHIC_hrdotcom_AllSponsors_Feb2019_FINAL (1)-page-002


Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE