IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Nov 13, 2019

Topics:

Infographics Content and Inbound Marketing 101
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Infographics  |   Content and Inbound Marketing 101

What is growth hacking? 4 differences from traditional marketing [Infographic]

Ramona Sukhraj

By Ramona Sukhraj

Nov 13, 2019

What is growth hacking? 4 differences from traditional marketing [Infographic]

When I was growing up, I always wanted a twin.

From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time.

I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case.

Every once in awhile, there are sets of twins who are complete opposites.

In many ways, growth hacking and traditional marketing are a lot like these twins. Both come from the same place, wanting to achieve organizational growth and success, but each takes a very different route to get there.

The infographic below from Direct Spark touches upon these differences in 4 major areas:

  • People
  • Approach
  • Channels
  • Process

While growth hacking is about making data-driven moves through low-cost channels in order to achieve quick, measurable jumps in your metrics, traditional marketing is heavily focused on creating open-ended awareness through conventional media.

If your organization is still investing in traditional, outbound marketing (i.e. paid ads, commercials, press releases, etc.) and not seeing the results you want, take a look at this infographic to see if you have the resources to get started with growth hacking.

If you do, moving towards a more modern, inbound marketing methodology will be that much easier. 

(Growth hacking and inbound actually work quite well together, just sayin'.)

Take a look!

traditional marketing vs growth hacking (infographic)

Source: Traditional marketing vs growth hacking – Infographic

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.