Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Rise of Telecommuting & Why You Can't Ignore It [Infographic]

The Rise of Telecommuting & Why You Can't Ignore It [Infographic] Blog Feature

September 29th, 2018 min read

Telecommuting (or working remote) isn’t just some passing trend in the workforce. It’s a very real, very prevalent way that many people are working their current jobs.

I know, I’m coming out strong here, but as a telecommuter myself, I think it’s important to understand just how integrated it has gotten into the ‘normal’ work grind.

If you don’t want to just believe these words I’m typing, though, CNBC has actually done the research and has found that 70% of people globally work remotely at least once a week.

So, what exactly do companies need to know about adopting this way of business?

First off, there are a lot of good aspects and there are a lot of not so great aspects.

The Pros of Telecommuting

Telecommuting is good for your employees

When you allow your employees to telecommute, you’re putting autonomy and the power to work as they do best, in their hands.

Consider this -- when your employees are in charge of their day, they feel they are their own boss.

They can create flexible work schedules that works best with their personal productivity and work at their own speed without their manager breathing down their neck.

Telecommuting even promotes inclusion. For instance, if your employee is a single parent or if they have a disability, telecommuting helps make it easier for them to be a productive member of your team without the added stress of having to come into the office.

Telecommuting is good for business

Your employee’s happiness and ability to perform their job in the best way possible for them is important but it’s also essential to consider how this impacts your business.

The good news here is that telecommuting is actually good on your bank account. The average business would save up to $11,000 per employee per year—an incredible $700 billion per year in the U.S. alone—if employees telecommuted part time.

Hellooooo cost savings!

The Cons of Telecommuting

The Risk of Isolation

While telecommuting is great to empower employees, it’s worth noting that the right culture has to be in place for it to work out. Not to toot our own horn, but I can say from personal experience, IMPACT has done an amazing job at ensuring their remote employees feel as though they’re a part of the team and aren’t isolated.

Here are some of the things we’ve implemented:

1. Mandatory video for all meetings
2. Remote-friendly activities
3. Planning and budgeting for company-wide gatherings

And more!

Poor Communication

Without the face-to-face interaction between employees, there’s a higher chance for miscommunication or, even worse, a complete lack of communication.

It’s easy to walk across the hall and work through a problem within 5 minutes but when your employees telecommute, it’s up to them to get on a video call.

Too many times we’ve seen it where someone tries to talk through an issue via Slack and it takes way longer than it should.

By finding and implementing the right communication channels (and ensuring your employees know what channel to use and when), you can decrease the risk of this happening.

All and all, there are many things to consider if you’re looking to make the shift to a business that supports and encourages telecommuting.

Check out this infographic from Manilla Recruitment to learn more about it!


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