Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

10 Keys to Giving the Greatest Presentation of Your Life

By Marcus Sheridan

10 Keys to Giving the Greatest Presentation of Your Life

At this very moment, somewhere around the world, there is a presenter standing in front of his (or her) audience that is swallowing the sad reality that he has failed to deliver the message he hoped to achieve.

Maybe he was boring.

Maybe his content stunk.

Or maybe he just choked.

For those of you that know me, you might also know I used to be deathly afraid of public speaking. In fact, when I was 16, I was actually committed to never speaking in public.

But as fate would have it, time taught me that communication and speaking were actually a tremendous passion of mine, and since those early years I’ve spent much of my time learning the habits that make some presenters great, while others never seem to be able to ‘find the magic’.

 

 

10 Tips on How to Give the Greatest Presentation of Your Life

1. Get off the stage, get away from the pulpit

Granted, sometimes you don’t have a choice as to where you speak, but if you have the option, never use a pulpit (which is a wall between you and the audience) and never speak on a stage (puts you above the audience). Great presenters know how to perfectly ‘mix’ with their listeners. This is also why I always require a center aisle whenever I speak to a group of people, thus enabling me to simply ‘be a part of the group.’

2. Don’t Spend Time on Your Bio: No One Cares

When a moderator asks me what I would like to be said in my introduction, my words are always the same: “Just tell them(the audience) my name, they really don’t care about the rest.”

Bios, especially at the beginning of a presentation, often times make us appear as braggards. It’s much better to share incredible value with your audience and then if you’d like to tell them about yourself and why you’re awesome, do so at the end.

3. Set the Tone Right Away with Questions.

Do you want your presentations to be a ‘one-way’ or a ‘two-way’ street? Remember, people don’t want to listen to college professors when they’re hearing a presentation, they want to have discourse. They want interaction. So set the tone right with powerful questions as soon as possible.

4. Make sure name tags are being used, then call the people by name, directly.

If you watched the video you likely noticed I called almost everyone in the room by their name. This is also why I ask everyone to show their name tag (if they have one) whenever I speak, as the personal sound of one’s own name has a powerful effect on the intimacy of any communication.

5. Walk within the group.

Beyond #1 (getting off stage), there is power in walking within the group you’re presenting to. It is for this reason that I always require a center aisle whenever I speak to a group, as it allows me to freely move about the audience, and truly form a stronger bond with each person there.

6. Use slides that everyone will relate to but are outside of your niche.

If you watched the video, you noticed I used different cheeseburgers from popular fast-food companies to make my point. And why did I do this? Because we all love to eat, and we’ve all known these restaurants since we were little children.

7. Your slides don’t deliver the message, YOU do.

Along with #6, remember that audience members are there to hear YOU speak, not to read your slides. Nothing is worse than watching a presentation that would have been just as easily sent out as an email instead.

8. Manipulate the pace with rapid fire questions

Pace is a big deal with presenting. And when it’s fast, and everyone is involved, it makes for a powerful experience. In the video, notice how at times I would repeat the same question back to back to back in a rapid manner.

9. Make ‘em laugh

Who doesn’t enjoy laughing? If you’re stuck in a room as a group of people, you may as well have a good time, right? This is also why presentations shouldn’t be so rigid, as too much structure will deter your ability to capture the magic moments when they present themselves.

10. Passion!

We all know the deal with this one folks. If we can’t get excited as the presenter, how in the heck can we expect others to get truly interested in our words?

Your Turn:

OK, 2 questions for you: What are some further qualities that make for a great presenter/presentation? Also, what are some of your biggest pet peeves when you're listening to someone speak? As always, I'd love to hear your thoughts and feedback, as your voice truly matters here at IMPACT.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Careers in Inbound
Published on January 30, 2012

Recent Articles

Want to Grow Your Business? Start by Growing Your People
November 30, 2022 • 4 min read
The Modern Career Path: 8 Sales and Marketing Pros Explain How They Got Here
October 17, 2022 • 7 min read
12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
13 Women in Marketing, Sales, and Business You Need to Follow
March 12, 2022 • 9 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
24 ways to make the most out of your next virtual event as an attendee
March 19, 2021 • 12 min read
21 Women on What It’s Like to Work in Marketing (Original Research)
March 2, 2021 • 9 min read
Buyer beware: Why you should be skeptical of a free HubSpot or website audit
February 23, 2021 • 4 min read
Video Sales & Marketing World: a guide for videographers and content managers
December 3, 2020 • 6 min read
How to run a virtual event (checklist, tips, and examples)
November 17, 2020 • 20 min read
Content Creation Bootcamp: Who should really be attending?
October 12, 2020 • 5 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
What's Happenin' in IMPACT+ (September 2020)
September 29, 2020 • 5 min read
INBOUND 2020: 9 forward-thinking sessions you’ll need to succeed in 2021
September 15, 2020 • 5 min read
Why sales pros need to attend HubSpot Training Day (and the sessions you won’t want to miss)
September 14, 2020 • 6 min read
My HubSpot Training Day agenda for content managers (on October 27)
September 11, 2020 • 4 min read
HubSpot Training Day: If you're a digital marketer here's your custom agenda
September 10, 2020 • 8 min read
IMPACT+ vs HubSpot Academy: a Head-to-Head Digital Marketing Training Comparison
August 21, 2020 • 5 min read
The underrated power of introverts [TED Talk video]
August 16, 2020 • 3 min read
Circa (née EventGeek) launches a marketer-friendly tool for virtual events
August 7, 2020 • 5 min read
Virtual peer groups vs roundtables vs masterminds: Which is right for you?
August 6, 2020 • 7 min read
The 3 best online digital marketing courses for 2020
July 31, 2020 • 8 min read
Pandemic guilt: What it is and how to address it in the workplace
July 22, 2020 • 3 min read
Why growing as a specialist often doesn't mean scaling the ladder [Interview]
July 1, 2020 • 6 min read
8 best virtual digital sales and marketing events in 2020
June 22, 2020 • 7 min read