IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Austin Malloy

By Austin Malloy

Oct 11, 2013

Topics:

Inbound Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Inbound Marketing

Why the Google Hummingbird Update is a Welcome Change for Consumers

Austin Malloy

By Austin Malloy

Oct 11, 2013

Why the Google Hummingbird Update is a Welcome Change for Consumers

 

Why the Google Hummingbird Update is a Welcome Change for ConsumersNotice anything different about Google?


Google has continued to show their dominance by updating their search algorithm, which they are calling Hummingbird.


The company has decided that they want to get rid of using an algorithm that is centered around traditional keywords. Instead, they want to focus on what they are calling "conversational searches".


Google is trying to find the context of the words put together, not what they are individually.


What they found is that consumers searches are longer and more specific than they use to be. With the old algorithm, some of the results that show up are not what you are looking for.


Google is trying to get rid of the fluff, meaning people can't just throw keywords into their content so they rank higher on searches.


The site is looking at the search as a full question; it is not just picking out keywords from your search anymore.


What This Means for Consumers


This is great news for the consumer. Now they are able to have long specific searches without worrying about receiving irrelevant results.


Google is trying to make it easier on the consumer. Instead of sifting through page after page looking for your answer, now you'll find what you're looking for on the first page.


What you are looking for will rank higher because Google is looking for content over keywords.


Also, the site has made it so the content displays right on the search page. This way the person searching can see what the link has to offer before they actually click on it.


Before it just showed you where the keywords were in the content. Now it is showing you what the content is.


What This Means for Businesses


Content, Content, Content.


Google has put a lot of pressure on businesses because now they are being forced to generate content that provides quality information or answers to a question.


Companies will be ranked lower on Google if they only focus their content on keyword searches.


Make sure that you're consistently producing quality content. As a marketer, you can't just write a blog and throw a bunch of keywords into it to make it rank high anymore.


If you keep blogging and creating strong content, consumers will find you.


Updating their algorithm was a smart move by Google because it has and it will change the way people look at search engines. Google was already ahead of the other search engines and they have just pushed themselves even further.


Now when you enter a search query on Google, you know it is going to provide accurate results. Providing you with relevant information to answer your question.


Photo Credit 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */