Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Why eCommerce and Email Marketing are a Match Made in Heaven [Infographic]

Why eCommerce and Email Marketing are a Match Made in Heaven [Infographic] Blog Feature

January 5th, 2019 min read

With the new year comes a fresh start, a new perspective, and…if you’re lucky an empty email inbox.  

We’re coming off the biggest email marketing season of the year and, like a Macy’s parade balloon on Black Friday, eCommerce marketers used to send multiple emails a day might be feeling a bit deflated.  

Email marketing may be as old as dial-up, but it’s still big business.

According to Statista, active email accounts are expected to hit 5.6 billion by 2019, so, it makes sense that marketers are still riding this old workhorse to success.

Consumers <3 Email

I’ll be the first to admit, I scroll and delete like it’s going out of style, BUT I rarely unsubscribe from the lists I signed up for—no matter how many emails they send.

Why? Because if I signed up in the first place, I’m likely genuinely interested in the brand,  always on the hunt for sales, or like to nerd out on good email campaigns. Plus, email is low maintenance...it just sits there until I’m ready for it.

And I’m not alone. Let’s take a look at why email is still a huge part of a successful eCommerce business’ marketing strategy:

  1. More email = more revenue. Consumers who make a purchase from email spend 138% more than those that didn’t come through email.
  2. Welcome emails are more than welcome. About 320% more revenue is attributed to welcome emails than any other type.
  3. Email keeps your brand top of mind. 80% of retail companies say that email marketing accounts for most of their customer retention.
  4. The ROI for email is out of this world. Companies can expect an approximately $38 return for every $1 they spend on email marketing.

Are You an Email Wiz?

Even though successful eComm businesses know that email marketing is the tops, there’s still a lot to learn.

Like which email sign-up form works best? According to Omnisend, it’s the well-loved landing page. Only 3% of subscribers favored the humble pop-up.

Or, how many fields should you include on a form? Less is generally more, but, surprise! Four fields (including the default email address field) is actually the sweet spot.

Does segmentation add up to more $$? In a word, yes. Not only do open rates and click rates increase with strategic segmentation, but so do revenue rates.

When is the best day to send emails? The first of the month is the big winner here, so kick off those campaigns on day #1. And if it’s a Tuesday...even better!

To automate or not to automate? Omnisend found that a series of three emails outperforms a single email any day of the week. Automation workflows have up to a whopping 309% higher open rate and a 455% increase in clicks.

So, which automation funnel to implement? All of them, to be sure. However, if you’re looking for automated emails to show you the money, cart recovery workflows have the best order rate.

A New Year...A New Email

Email marketing isn’t going away anytime soon,  but, like any good tactic, marketers need to stay in touch with their audience’s needs and make tweaks when necessary.

Hey, it’s 2019.

Go ahead and throw a fourth form field in there! Create that abandoned cart funnel you’ve been meaning to get to! Segment those overwhelming contact lists! Not only do I give you permission, so does this infographic from Omnisend.

Ecommerce-Email-Marketing-Infographic

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out