Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Choose the Best Messaging App to Boost Your Business [Infographic]

By Melissa Smith

How to Choose the Best Messaging App to Boost Your Business [Infographic]

Being a kid born in the 80s, there was no such thing as a “messaging app” when I was growing up.

Everything was done over the phone or with dial-up internet. Yes, I said dial-up.

However, with smartphones, the messaging app world has grown up and become quite diverse. Between Snapchat, Facebook, Whatsapp, and others, there looks like there is no stopping it in the near future.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

There are a ton of messaging apps out there, and according to Hubspot, messaging apps have over 5 billion ACTIVE monthly users.

Just sitting here thinking about it is crazy, but  then I look down at my phone and see how many I have installed and realize I am definitely part of that stat.

Businesses are starting to see people spending more and more time on messaging apps than social media or even on voice calls. In fact, 49.4 percent of people would rather talk to a business through messaging than phone. (Guilty here on that too.)

If you aren’t already working on adding a messaging app to your marketing plan, you probably should have started that yesterday. Don’t get stuck behind the curve, be at the forefront.

I’m sure there are questions that are coming to your mind as you are reading this like:

  • How do I know what app is right for my business?
  • Should venture in to using more than one messaging app?
  • What would I use these apps for?

These are all great questions. Fortunately, Text Magic put together a great infographic that will help you figure out the right app for your business.

Yes, you should potentially be using more one than messaging app, to help you reach your brand’s full potential. These apps can help you anywhere from promoting a new service and launching a new product to creating targeted actionable ads and getting the world out there.

Here are some quick notes taken from the infographic.

B2B Companies

  • Slack is the main internal communications platform for many businesses. 70% of Fortune 100 companies use it.

B2C Companies (Targeting Worldwide)

  • Facebook Messenger is the most install instant messaging app so far. It allows sending texts, videos, images, making calls, sending money, and more.
  • Kik. This is #1 messaging app for teenagers. It allows sending text messages, images, GIFs emojis.

B2C and B2B Companies (Targeting Europe and Other International Countries)

  • WhatsApp is the #1 instant messaging app in 107 countries. It Allows sending texts, voice and video calls, exchanging media, and location.

B2C Companies (Targeting Millennials)

  • Snapchat allows sending texts, making video calls, and also exchanging images and videos that self-delete in 24 hours. Despite competition from Instagram, Snapchat is still the highest in use. 76% of Snapchat users like to shop online.

ALL Business (That Need To Reach Their Clients Fast)

  • SMS (Text Messaging) Regardless of your industry, SMS is a huge opportunity. It messaging doesn’t need an internet connection. That’s why SMS still holds 3rd place in terms of global usage.


Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Conversational Marketing
Published on May 26, 2018

Recent Articles

12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
7 must-have word-of-mouth marketing strategies [Infographic]
April 18, 2021 • 4 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]
February 27, 2021 • 3 min read
Top B2B digital marketing trends to look out for in 2021 [Infographic]
February 20, 2021 • 3 min read
Chatbot customer service statistics and trend you've got to see for 2021 [infographic]
February 13, 2021 • 3 min read
Does backlinking still matter for your SEO? [Infographic]
February 6, 2021 • 3 min read
5 tips for maintaining team solidarity while working remote [Infographic]
January 30, 2021 • 5 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
Top design tips for e-commerce website success in 2021 [Infographic]
January 9, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
How to dominate your space with the HubSpot-WordPress plugin [Infographic]
December 19, 2020 • 3 min read
7 graphic design trends that will dominate 2021 [Infographic]
November 28, 2020 • 5 min read
Two key focus areas to optimize your blog conversion rate [Infographic]
November 21, 2020 • 3 min read
Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]
November 14, 2020 • 1 min read
The importance of body language in your next big job interview [Infographic]
November 1, 2020 • 7 min read
Expert tips on designing for color blindness — from a color-blind designer [Infographic]
October 11, 2020 • 2 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
Why website speed matters even more than ever in 2020 [Infographic]
September 27, 2020 • 2 min read
55 key design and UX stats to guide your next website redesign (Infographic)
September 12, 2020 • 2 min read
The eye-opening influence of Instagram on buying [Infographic]
September 6, 2020 • 1 min read
3 reasons why company culture matters (and how to build yours) [Infographic]
September 5, 2020 • 3 min read