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89 motivational sales quotes to help you crush 2020 revenue goals

By Liz Murphy

89 motivational sales quotes to help you crush 2020 revenue goals

Earlier today, our sales team celebrated a big win with the rest of the company — one of our deal-closing rockstar sales reps had closed a deal in a single call with a prospect. We all gave him a well-deserved round of applause (plus a few fist pumps and "whoop whoops!"), because it was a big freaking deal, and we all recognized that.

Here's the thing, though. 

When you're in sales (either on a team or running the show as your company's sales leader), you deal with lots of "no's" and those moments where you have to mark a deal in your deal pipeline as "closed lost."

And, depending on how your pipeline ebbs and flows — especially as we in the last quarter of 2019 and already looking ahead to the first quarter of 2020 — it can be a challenge sometimes to motivate yourself or your sales team to crush their revenue goals for the quarter and the year.

In short, those of you in sales are under a lot of pressure. So, to help you end the quarter (and the year!) on a strong note — and set you up for success in 2020 — here are our favorite powerful, motivational sales quotes.

🔥 Related: Our Top Resources for Sales Leaders & Teams

Motivational Sales Quotes


  1. "Talking isn't selling and selling isn't closing." – Steli Efti
  2. “Quality performance (and quality service) starts with a positive attitude.“ – Jeffrey Gitomer
  3. “There are no limits to what you can accomplish, except the limits you place on your own thinking.” – Brian Tracy
  4. “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now it means Always Be Connecting.” – Jill Rowley
  5. “The story is the heart of the sale.” – Matthew Pollard
  6. "The customer doesn’t care about features. They care about solving their problems." – Trish Bertuzzi
  7. "Success is the ability to go from failure to failure without losing your enthusiasm." – Winston Churchill
  8. “Establishing trust is better than any sales technique.” – Mike Puglia
  9. “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” – John Maxwell
  10. “Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” – William Clement Stone


  1. “Success looks a lot like failure up until the moment you break through the finish line.” – Dan Waldschmidt
  2. "Tough times never last, but tough people do." – Robert Schuller
  3. “Developing a good work ethic is key. Apply yourself at whatever you do because that work ethic will be reflected in everything you do in life.” – Tyler Perry
  4. "Luck is a matter of preparation meeting opportunity." – Oprah Winfrey
  5. “Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins
  6. “Today is always the most productive day of your week.” – Mark Hunter
  7. “The purpose of business is to create and keep a customer.” — Peter F. Drucker
  8. “Just because you are the loudest doesn’t make you right.” — Brian Halligan
  9. "You just can’t beat the person who never gives up." – Babe Ruth
  10. "Ninety percent of selling is conviction and 10 percent is persuasion." – Shiv Khera


  1. "Don't be afraid to give up the good to go for the great." — John D. Rockefeller
  2. “Failure is the condiment that gives success its flavor.” — Truman Capote
  3. “Success usually comes to those who are too busy to look for it.” — Henry David Thoreau
  4. "Act as if what you do makes a difference — it does." – William James
  5. “You miss 100% of the shots you don't take.” – Wayne Gretzky
  6. “Focus on being productive instead of being busy.” – Tim Ferriss
  7. “Be so good, they can’t ignore you.” – Steve Martin
  8. “Victory is sweetest when you’ve known defeat.”Malcolm Forbes
  9. "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will." – Vince Lombardi
  10. "Make a customer. Not a sale." – Katherine Barchetti

🎬 Related: How to Close More Deals with Video in the Sales Process (Ungated)


  1. "Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see then." – Brian Tracy
  2. "Honest and transparent content is the best sales tool in the world. Period." – Marcus Sheridan
  3. "Most people think selling is the same as talking. The most effective salespeople know that listening is the most important part of their job.” – Roy Bartell
  4. "In the middle of every difficulty lies opportunity." – Albert Einstein"
  5. "A goal is a dream... with a deadline." – Napoleon Hill
  6. "You don't need a big close... you risk losing your customer when you save all the good stuff for the end." – Harvey Mackay
  7. "I find that the harder I work, the more luck I seem to have." – Thomas Jefferson
  8. "If you really want to do something, you'll find a way. If you don't... you'll find an excuse." – Jim Rohn
  9. “Take risks. If you win, you’ll be happy. If you lose, you’ll be wise.” – Anonymous 
  10. "Emotional impact is about making absolutely sure that the customer sees themselves in the story you're telling." – The Challenger Sale


  1. "It's not what you sell. It's how you sell it." – Dharmesh Shah
  2. "Don't find customers for your products. Find products for your customers." – Seth Godin
  3. "Address the questions of your clients and prospects or someone else will." – Marcus Sheridan
  4. “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar
  5. "If you work just for money, you'll never make it." – Ray Kroc
  6. "The most unprofitable item ever manufactured is an excuse." – John Mason
  7. “Don't bother telling the world you are ready. Show it. Do it." – Peter Dinklage
  8. “Opportunities don’t happen. You create them.” – Chris Grosser
  9. "If you aren't taking care of your customer, your competitor will." – Bob Hooey
  10. "Don't celebrate closing a sale. Celebrate opening a relationship." – Patricia Fripp

💰 Related: What Is Assignment Selling & Why Is It So Important in Sales? 


  1. "The successful warrior is the average man, with laser-like focus." – Bruce Lee
  2. “Business opportunities are like buses. There’s always another one coming.” – Richard Branson 
  3. “Care enough to create value for customers. If you get that part right, selling is easy.” – Anthony Iannarino
  4. "Don’t wish it were easier. Wish you were better." – Jim Rohn
  5. “Never confuse activity with accomplishment.” – Lori Richardson 
  6. "It doesn’t matter who you are, where you come from. The ability to triumph begins with you – always." – Oprah Winfrey
  7. “The purpose of business is to create and keep a customer.” – Brian Halligan
  8. "Focus on your buyers and your buyers' problems." – David Meerman Scott
  9. “The path to success is to take massive, determined action.” – Tony Robbins
  10. "Success is not final. Failure is not fatal. It is the courage to continue that counts." – Winston Churchill


  1. "I succeeded by saying what everyone else is thinking." – Joan Rivers
  2. "My success just evolved from working hard at the business at hand each day." – Johnny Carson
  3. "The only problem is time." – Seth MacFarlane
  4. “It’s easier to explain price once than to apologize for quality forever.” – Zig Ziglar
  5. "Everyone lives by selling something." – Robert Louis Stevenson
  6. “You need to be able to paint a picture in a conversation. The lost part of sales is the storytelling side.” – Richard Harris
  7. “You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.” – Chet Holmes 
  8. "The way I see it, if you want the rainbow, you gotta put up with the rain." – Dolly Parton
  9. “Please think about your legacy, because you're writing it every day.” – Gary Vaynerchuk
  10. "If you aren't moving closer to what you want in sales, you probably aren't doing enough asking." – Jack Canfield


  1. “Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers
  2. “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” – Brené Brown 
  3. “In an online world, our online words are our emissaries; they tell the world who we are." – Ann Handley
  4. "The consumer is not a moron. She's your wife." – David Ogilvy
  5. “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar
  6. "Buyers don’t believe anything you have to say to them about your product or service until they first believe in you.” – Deb Calvert
  7. "Not matching the idea of success others expect from you is only painful if that’s what you are seeking.” – Nassim Nicholas Taleb
  8. "Value the relationship more than the quota." – Jeff Gitomer
  9. “Trouble is only opportunity in work clothes.” – Henry J. Kaiser
  10. “People don’t buy what you do. They buy why you do it.” – Simon Sinek

🏆 They Ask, You Answer: A Revolutionary Approach to Digital Sales & Marketing


  1. "Every brand isn’t for everybody, and everybody isn’t for every brand." – Liz Lange
  2. “It’s no longer about interrupting, pitching, and closing. It is about listening, diagnosing, and prescribing.” – Mark Roberge
  3. "Find the man with the problem." – Ben Franklin
  4. "Know thyself. Know the customer. Innovate." – Beth Comstock
  5. “Every strike brings me closer to the next home run.” – Babe Ruth
  6. "Help your customers and you help your business." – Leo Burnett
  7. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
  8. “Don't watch the clock. Do what it does — keep going.” – Sam Levenson 
  9. "The old ways aren't coming back." – Marcus Sheridan

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Inbound Sales
Published on October 8, 2019

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