Identify offers that meet those challenges head-on in the form of infographics, eBooks, whitepapers, and/or webinars.
Create blog topics to promote the download of those offers that include keyword phrases from your keyword analysis.
Write engaging blog copy that includes at least 1,500 to 2,000 words per topic. Long-form content tends to perform better in search engines.
Design awesome blog call-to-action buttons directing people to the landing pages where people can download your offers.
Chose the best images that help tell the story and compliment the blog title and blog intro perfectly. The less stocky the photo, the better (remember, these images are often shared in social media as well - we are visual people, make sure your images aren't boring.)
Align your social media publishing around your blogs and schedule multiple posts to help promote your blogs at least two weeks after publishing.
Do your best to build relationships with social influencers so they are likely to share your content.
Get your entire team involved in sharing the blog content with their social networks.
If you're generating leads, maybe they aren't sales qualified leads.
In this case, your inbound marketing program needs to have a strategy in place to pull website visitors down through the marketing funnel from awareness to decision.
Which means, if you need 30 qualified leads, you need to increase your website traffic and you need to get a better handle on how to pull visitors down through the marketing funnel quickly.
How can you do this?
Develop site pages with the buying journey in mind. Your homepage is often the most visited page on your site. This is where people are learning more about you and your products/services. Does your home page tell a story? Is there a clear path for your visitor to take through their journey? Do you have educational information for them to download on your home page?
Do you have the right CTA buttons and offers on the right pages that make sense to your visitor? For instance, do you have compelling case studies available to download on your "Our Clients or Our Work" page? Do you have "Free Trials or Request Demos" on your product pages?
Set up workflows or email sequences to take people to the next step in their buying journey after they've downloaded an awareness offer.
Looking at this example, clearly inbound marketing is an intricate process. It takes time to get it right, but once you do, the results (i.e. high-ranking, quality content, a user-friendly website) are far longer lasting than those of outbound alternatives.
Inbound Marketing Problem # 4: It's Time-Consuming
An effective inbound marketing program can be extremely time-consuming.
As you saw above, there are a lot of moving parts that all need to work together seemlessly in order to achieve the best results, so you need to identify who will be responsible for managing and implementing a very robust and strategic inbound marketing plan before diving into it.
Fortunately, when you invest the time and implement inbound correctly, you're going to see unmatched growth.
On average, a blog alone can take four-six hours from concept to publishing.
Building out a quarterly content marketing strategy usually takes up to 10 hours, and implementing every single moving part of an inbound marketing program is a full-time job.
If you want the results, you have to take inbound seriously and be prepared to put in the work. You need a team dedicated to your inbound marketing plan and if you don't have the man power, it's time to seek help.
It's an integral to take these four problems into account before venturing into inbound marketing, but as an inbound marketing agency, we're also here to help you overcome them, and thrive.
We know that having an entire team of inbound marketing professionals (graphic designers, writers, web developers, strategist, marketing consultants and social media pros) is often more efficient and cost-effective than hiring a team in-house and have the expertise to help you navigate even the most frustrating of shortcomings. Talk to us!
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