Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The Most Important Lesson I Learned About Public Speaking at #IMLive19

The Most Important Lesson I Learned About Public Speaking at #IMLive19 Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

August 12th, 2019 min read

Whew, IMPACT Live '19 has come and gone. And I feel like I lived an entire month in seven days last week. In fact, in the past two days, I've slept 20 hours. I consider myself a sleep connoisseur, but even for me, that's a lot. On the other hand, being a "blanket burrito" for an entire Sunday is, in my book, a Sunday well spent. 

But we're not here to talk about my ability to test the bounds of napping. 

Instead, I want to talk with you about the most valuable and unexpected lesson I learned after giving my talk on Thursday on the power of pillar content, as a bookend to the interview I gave a few weeks back on how I prepare for talks.

So, without further ado, let's get into it.

There is a fine line between over-rehearsing and under-rehearsing 

Even though I received a lot of positive praise following my talk at IMPACT Live '18, I couldn't forgive myself for running four minutes over. In the grand scheme of things, this may not seem like a big deal. But given that my slot was only nine minutes long, that means my talk was almost 50% longer than it should have been.

How did that happen?

The slide deck wasn't too long, and the story I was telling was concise. The problem was I had overly scripted myself. I had every line mapped out, to the point where it left no room for pivoting or those moments when I play off the audience and the energy in a room. So, by the time I got to the end of my talk, I had run way over.

This year, even though it made me really nervous — especially since the talk was more than double in length — I went in the completely opposite direction. Yes, I still had a few moments, where I knew the wording had to be just so, in order for an idea to have the right landing. 

But for the most part, there was no script. Only an understanding of what I needed to say (generally) and in what order.

How I prepared with little to no scripting

Again, it was terrifying.

My gut was telling me I was doing the right thing; the best talks I've ever seen are those that feel natural and unrehearsed, and I was, in fact, prepared. However, I'm also a control freak, so not having every single word nailed down was an utterly scary leap of faith for myself. 

Did I still practice? Absolutely. But in a very different way:

  • I still nailed down my first two minutes and my last minute, from a scripting perspective. I wanted a solid opener and close, and there's something really comforting about going up on stage, knowing exactly what you're going to say.

  • From there, I just mentally ran through my slides over and over again. Maybe this is wrong of me, but I didn't do a full practice run of my talk. Instead, if you saw me with my computer during IMPACT Live this week, muttering to myself, that was me practicing. I would go through each slide and say, "I'm talking about X here." Occasionally, I would land on specific wording but, for the most part, it was just getting comfortable with the substance of my talk.

  • Finally, I reminded myself repeatedly that successful speakers don't just deliver a presentation. They know how to "own the energy" of a room. So, the magic was only going to happen once I was on stage, and only then would I know how my relationship with the audience would develop. 

So, how did it go?

I still felt incredibly nervous standing backstage, as Marcus Sheridan announced me. I was mic'd up. I was doing windmills with my arms to loosen up. I jumped up and down a little bit.  

And then I heard the opening bars to Don Henley's "Dirty Laundry," and I went out on stage. As I looked out over the audience, my instincts took over, and I knew I had made the right call. 

I only went a few seconds over on time. I had plenty of space to riff and have fun with the audience. And while I still felt a bit shaky not having everything plotted out to a tee, a lack of a full script empowered me to just totally cut loose. 

In fact, some of my best and most powerful moments were totally off-the-cuff improvs. Moments like when I realized, "Oh my gosh, and I need to remind them how, if you're a content manager, your goal is to walk in every day and make everyone else look like rockstars."

I walked off stage feeling amazing. 

Did I recognize a few places where I would tighten things up the next time I gave that talk? Absolutely. But my style of speaking is often so audience-dependent, I need the full "we're live!" experience to truly hash out the details.

What's the right balance of rehearsal for you?

Well, that's going to depend on how you like to give a talk. I'll say that as I've become more comfortable, scripts have become much more restrictive. On top of that, this is just my style of speaking. 

I'm an unrepentant high school theater nerd who loves to create moments on stage with an audience. And that's something that's extremely hard to rehearse. Of course, you'll still catch me quietly repeating a handful of very scripted lines in the corner, because I know there can be no improv when it comes to certain moments. 

That said, I think sometimes many of us cling to this notion of scripting a little too hard and for too long. So, my advice to you is this. The next time you give a talk, ask yourself, "Do I really need to know exactly what I'm saying in every single moment, or are there are only a few specific points where I really need to nail the words?"

It will feel nerve-wracking at first, but have a little faith in yourself. And recognize the line between when a script will help you and when it will hold you back is a very fine one indeed. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE