Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Buyer Personas

The Science of Great Buyer Personas [INFOGRAPHIC]

By Lexie Ward

The Science of Great Buyer Personas [INFOGRAPHIC] Blog Feature

Defining your target audience is key to increasing site traffic, getting more qualified leads from your marketing efforts, and in turn, closing more deals.

But, how do you do this? Create buyer personas, people.

The technical definition of a buyer persona (if you’re not familiar with them) is a semi-fictional representation of your ideal customer based on market research and what you already know about your existing customers.

But, simply put, the buyer personas you create should be the target customers for your organization, the ones whose problems you are trying to solve with your service or solution.

It’s not a vague, big audience like in traditional marketing. It’s a focused, realistic identity that you can pick out in a crowd.

Once you understand this and get to know a little about your person, you are able to create a buying experience that they are more likely to benefit from and engage with.

So, how do you make sure your personas are as accurate as possible? By using science and real data. Gathering the right data will give you valuable insight based on truth, not assumption.

By examining user demographic information like age, gender, and location, as well as ethnographic data like keyword research and social media activity, you can start to identify trends to distinguish parts of your audience.

The more data you are able to gather, analyze and segment, the more valuable your persona profile will be.

In the infographic below by SingleGrain, you will find actionable tips that will help you research and build out buyer personas for your organization (as well as tons of awesome stats that back up why this process is so important).

Here are just a few of the key points included:

  • Have customer-facing team members compile assumptions about user needs, paint points, and attributes.

  • Use forum searches, keyword research, and social activity to observe target customers.

  • Collect demographic information including age, gender, ethnicity, income, and location through multiple-choice surveys.

  • When constructing persona profiles, make sure to give them a name and clearly define the call-to-action based on their unmet need.

Check out the full infographic below. You can also read the original post here for a more detailed dive into each section. 

The Science of Great Buyer Personas

Ready to get started building your buyer personas? Click here to download our free Buyer Persona Kit .

Topics:

Buyer Personas
Published on November 25, 2018

Recent Articles

30 buyer persona questions to ask in your 2020 persona interviews

By Kaitlyn Petro on December 8, 2019
6 min read

Do Buyer Personas Still Matter In Inbound Marketing?

By Kathleen Booth on June 5, 2019
4 min read

"The Pain of Outlining & an Airing of Grievances" with Kali Greff & Alexa Baray of Verblio (Content Lab, Ep. 33)

By Liz Moorehead on May 31, 2019
1 min read

9 Common Mistakes to Avoid When Creating Buyer Personas

By Jen Barrell on January 9, 2019
6 min read

4 Great Buyer Persona Examples (+Free Template)

By Kristin Linde on January 4, 2019
5 min read

The Science of Great Buyer Personas [INFOGRAPHIC]

By Lexie Ward on November 25, 2018
1 min read

Better Buyer Personas: Keeping It Human in a Tech-Forward Field

By Rachel Palmateer on September 28, 2018
4 min read

What Type of Learner Are You (And Your Buyers)? This [Flowchart] Will Tell You.

By Kaitlyn Petro on July 14, 2018
3 min read

How to Align Your Content Strategy with Your Buyer's Journey & Persona

By Ali Parmelee on December 4, 2017
3 min read

How to Match Your Sales Process with the Buyer's Journey

By Ali Parmelee on November 23, 2017
3 min read

The 3 Stages of the Buyer's Journey: What You Need to Know for Inbound Success

By Lauren Miller on November 20, 2017
3 min read

Do You Know Where Your Buyer Personas Are?

By Liz Moorehead on October 9, 2017
4 min read

"What makes your buyers buy?:" The IMPACT Show Ep.8 [Show Notes]

By Ramona Sukhraj on June 30, 2017
3 min read

What is a Negative Buyer Persona, and Why Do you Need One?

By Iris Hearn on June 13, 2017
3 min read

How Emotion Influences Buying Behavior (And Marketers Can Use it)

By Dan Baum on April 13, 2017
7 min read

Buyer Journey vs. User Journey: What’s the Difference?

By Tom DiScipio on March 28, 2017
4 min read

Holiday Shopping Behaviors: Unwrapping the 2016 Shopper [Infographic]

By Ramona Sukhraj on December 23, 2016
1 min read

Twitter Marketing 101: How to Reach Your Buyer Persona & Get a High ROI

By Bob Ruffolo on August 14, 2015
7 min read

Why You Need to Create Buyer Personas

By Bob Ruffolo on June 25, 2015
7 min read

6 Ways to Make Good Use Out of Your Buyer Personas

By Carly Stec on July 15, 2014
3 min read

Forget SEO; Optimize for Your Personas

By Carly Stec on November 16, 2013
2 min read

The Art of a Buyer Persona Interview

By Carolyn Edgecomb on October 15, 2013
4 min read

Can Context & Marketing Automation Really Coexist?

By John Bonini on October 11, 2013
3 min read

Knowing your Audience can Prevent your Next Marketing Crisis

By Jessica Glynn on July 20, 2013
3 min read

Facebook Graph Search: 2 Opportunities You're Currently Missing

By Jessica Glynn on July 12, 2013
3 min read