Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

The Science of Great Buyer Personas [INFOGRAPHIC]

By Lexie Ward

The Science of Great Buyer Personas [INFOGRAPHIC]

Defining your target audience is key to increasing site traffic, getting more qualified leads from your marketing efforts, and in turn, closing more deals.

But, how do you do this? Create buyer personas, people.

The technical definition of a buyer persona (if you’re not familiar with them) is a semi-fictional representation of your ideal customer based on market research and what you already know about your existing customers.

But, simply put, the buyer personas you create should be the target customers for your organization, the ones whose problems you are trying to solve with your service or solution.

It’s not a vague, big audience like in traditional marketing. It’s a focused, realistic identity that you can pick out in a crowd.

Once you understand this and get to know a little about your person, you are able to create a buying experience that they are more likely to benefit from and engage with.

So, how do you make sure your personas are as accurate as possible? By using science and real data. Gathering the right data will give you valuable insight based on truth, not assumption.

By examining user demographic information like age, gender, and location, as well as ethnographic data like keyword research and social media activity, you can start to identify trends to distinguish parts of your audience.

The more data you are able to gather, analyze and segment, the more valuable your persona profile will be.

In the infographic below by SingleGrain, you will find actionable tips that will help you research and build out buyer personas for your organization (as well as tons of awesome stats that back up why this process is so important).

Here are just a few of the key points included:

  • Have customer-facing team members compile assumptions about user needs, paint points, and attributes.

  • Use forum searches, keyword research, and social activity to observe target customers.

  • Collect demographic information including age, gender, ethnicity, income, and location through multiple-choice surveys.

  • When constructing persona profiles, make sure to give them a name and clearly define the call-to-action based on their unmet need.

Check out the full infographic below. You can also read the original post here for a more detailed dive into each section. 

The Science of Great Buyer Personas

Ready to get started building your buyer personas? Click here to download our free Buyer Persona Kit .

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Inbound Marketing
Published on November 25, 2018

Recent Articles

Word-of-Mouth is Fragile; Here's How to Build Market Durability
May 10, 2023 • 5 min read
9 Best Customer Feedback Tools for Businesses of Every Size
March 27, 2023 • 6 min read
How to Ghostwrite Content for a Subject Matter Expert
March 20, 2023 • 4 min read
What Happens When You Don't Have Buy-in for Your Inbound Strategy?
March 9, 2023 • 4 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Inbound Marketing for Logistics Companies (Transportation and Warehousing)
December 8, 2022 • 10 min read
How Much Does Inbound Marketing Cost in 2023?
November 28, 2022 • 12 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2023
November 22, 2022 • 9 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
What is the Inbound Marketing Methodology?
June 8, 2022 • 15 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Business vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 8 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read