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Do Your Customer's Needs Align with 2017's Digital Trends? [Infographic]

Do Your Customer's Needs Align with 2017's Digital Trends? [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

April 25th, 2017 min read

As we wrapped up 2016, many companies in the marketing industry began to make their predictions on the biggest digital trends to watch in 2017.

Many of the predictions included things such as the use of chatbots, increased business experimentation using VR, and the growth of AI and machine learning.

Now that we’re approaching the halfway mark of 2017, we can take a step back and see how accurate these predictions are and how they actually align with our customers needs and wants.Code, a digital design agency, surveyed 1,000 different consumers to see how they really feel about some of these predictions -- things like VR, chatbots, and personal assistants.

To give their findings more context, the data was then compared to what trends were actually making the most noise online using Google’s News Index and Keyword Planner.

The infographic below shows the survey's results. Key findings include:

  • Augmented reality and virtual reality trends have generated the most news coverage so far this year while more functional trends like chatbots and voice search haven’t received as much coverage.
  • The top three searched trends are virtual reality, augmented reality, and voice search.
  • There are currently 34,000 news articles about Apples augmented reality patents.
  • Survey participants said that the top three technologies they wanted to use in 2017 was mobile payments, voice search, and augmented reality.
  • Based on the survey’s results, it appears consumers favor iterations over revolution. People would like improvements to existing products and services they currently use.
  • 1 in 5 people said they were actually looking to disconnect more this year, spending more time away from screens and interacting in the real world.

Check out the full details of the study below and let us know your thoughts on these trends in the comments!

Digital-Trends-2017--Are-Brands-and-Customers-on-the-Same-Page-.jpg

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