Free Assessment: How does your sales & marketing measure up?

Get Started

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Brie Rangel

By Brie Rangel

Mar 13, 2018


Careers in Inbound
Careers in Inbound

5 Ways CXL Live Stood Out From Any Other Marketing Event I’ve Been To

Brie Rangel

By Brie Rangel

Mar 13, 2018

5 Ways CXL Live Stood Out From Any Other Marketing Event I’ve Been To

Anyone who knows me well (or even a little) knows I’m a very proud Texan.

So, when I learned I was going to a marketing conference in the Texas hill country, I was happy I didn’t have to drive far and that I could show my co-workers around my home state.


Now, to be honest, I wasn’t as jazzed about the conference itself.

I’ve been to many marketing events - some good, some okay at best, all claiming to be different and better than the last, but usually, it was all talk.

What I wasn’t prepared for was how much I would love and learn from CXL Live. Below are the behind the scenes reasons I thoroughly enjoyed attending and why it truly was different from any other marketing conference I have been to.

(Note: If you want to attend CXL Live 2018, you can save $350 with the promo code impact-sent me)!

1. It’s Like a Vacation for Marketing Nerds

If you’ve been to INBOUND, you are probably accustomed to events with lots of inbound marketers, mostly users of HubSpot, that you meet and get to talk shop with.

This is all great, but sometimes you don’t get as much out of it due to the homogenesis crowd.

What was neat about CXL Live was how diverse the attendees were.

There were UX designers, CEOs of crazy successful companies, Google and Apple team members, and of course, inbound marketers from all over the world, all in one space learning cross-functional things from each other.

In this environment, you learn just how small the inbound world is and that there are so many other influencers to learn from and connect with.

impact-cxl-liveThe lobby at our sophisticated, yet relaxed resort. Can't you just feel the Texas vibe? 

The conference itself is set in a rural, glamping-like hotel, so you feel like you’re at a conversion marketing summer camp where you get to meet lots of cool people and learn a completely different side of marketing than we inbound marketers are traditionally exposed to.

Everyone is so passionate about their different expertise. What we all had in common, however, was how much we all geeked out on marketing conversion. It was a refreshing and invigorating experience.

2. Work Hard, Play Hard

CXL Live had my favorite schedule of any conference I’ve been to.

The days ended around 5:00 pm, and each day was filled with quick, but powerful sessions to hold our attention spans and plenty of breaks with fun yard games (and beautiful, April Texas sunshine) to refresh your energy.

I’m not the best networker, so what I loved about CXL Live is how casual and relaxed the setting was. It was laid back and socializing never felt forced.

In the evenings, aside from getting to have dinner and meeting amazing people, you could have a glass of wine under a tea light-lit tree on the Texas countryside or compete in more yard games.

For the late-night crowd, there was even karaoke and plenty of bars to boot.

After a fun-filled day, sessions started no earlier than 9:30 am which gave you time to work out, catch up on anything work-related, and ease into another jam-packed day without feeling like you just rolled out of bed.

Don’t just take my word for it! I went with 4 other co-workers, and here’s what two of them had to say.

“The breaks/games made the event insanely fun and helped to give us more networking opportunities. That single-handedly made the event for me.” - Vin Gaeta

“It was very realistic. It didn't start too early where people would be like ‘I don't want to get up yet’ ... And they didn't expect us to sit in a room all day and try to pay attention.” - Kaitlyn Petro

impact-cxl-liveDuring one of our breaks, we took a nature hike. Here's Kaitlyn taking a picture of Tom taking a picture. Woah.

3. You Meet Some Seriously Famous Marketers

I have never been one to get starstruck around a celebrity, but you put me in a room with Peep Laja, and I have the potential to freeze up!

(Speaking of which, we’re hosting a free webinar with Peep later today on Persuasion-Driven Design! Save your spot here and join us, or register and be the first to get the recording right in your inbox!)

It’s surreal meeting people in person you’ve learned from and looked up to for many years, but once you get past the “Oh my gosh, I know him!” feeling, you get to have some really good conversations.

We had dinner with Oli Gardner from Unbounce one evening (Who’s also joining us for a free webinar on March 27th) and hung out after dinner with Sean Ellis, founder of Growth Hackers.

Both were speakers at the event and stayed all conference-long to meet and hang out with attendees. I had a beer with two guys from Google and Bob even got booked to speak in Estonia.

Some seriously cool things happened due to CXL Live’s intimate, rural setting.

There are no other people on resort during CXL Live, so every single person you see and meet is a great connection. We were inspired by this as we built IMPACT Live, so if you were one of our attendees, know the CXL Live has the same vibe.

4. It Turned What I Knew About Data on Its Head

Last spring when we attended CXL, we were focused heavily on improving how we used data to inform our marketing strategy (Enter Databox).

As we re-evaluated what data we should really be paying attention to, Jared Spool, Co-Founder of Center Centre, rocked my world.

His presentation mainly discussed how we can use data to better inform design. There are a lot of metrics we review, but they don't always tell us why we should certain things. It’s easy to jump to conclusions or read data that fits your agenda. For example, Google Analytics’ Time on Page metric shows you how long someone was on your page, of course, but there are a multitude of reasons why someone would have left.

It’s up to us to use data to drive our experiments, rather than jump to conclusions.

Another fascinating moment was when Guillaume Cabane from Madkudo (now VP of Growth of Drift) showed some insane examples of segmenting and personalizing your website experience before anyone ever converts using multiple data sources to extract user information.

It was creepy but cool, and it opened my eyes to how much more we could be doing beyond HubSpot.

There are some amazing speakers lined up for 2018 that I’m sure you’ll have at least 3 conversations that flip what you thought you knew on its head.

Not signed up yet? Use the promo code impact-sent-me right here and you’ll save $350!

5. You Get More Than Just Concepts

I love big picture things, but if all you get are 30,000-foot views without any actionable data, conferences can feel exhausting. You end up having to exert more energy into digesting what you heard and figuring out how to apply it to your real life.

That wasn’t the case with CXL Live.

If Evernote had pages, I would have at least 10 full pages of actionable notes (and they also take notes for you if you just want to sit and listen).

Every single speaker and I’m not exaggerating, gave information I could immediately apply to my work and how we can help our clients more.

If you were a client with us last spring, you may have even seen some of what we learned applied to your marketing. (Ahem, Advanced Data Systems Corporation).

All of our current clients see this in how we approach data, report with Databox, and use that information to inform our sprint planning. 

We’re more agile than we’ve ever been -- and we were able to kick it up a notch by attending CXL Live.

So, What Are You Waiting For?

CXL Live 2018 is just around the corner, and it’s not too late to register.

I can’t talk up this conference without letting you know of a special offer we have just for our wonderful IMPACT Blog readers!

Use the code impact-sent-me to get $350 off when you register for CXL Live 2018.

Plus, it’s typically sunny and 70 degrees this time of year, so if you need a break from all the winter storms going on right now, come on down!


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Want to Grow Your Business? Start by Growing Your People

November 30, 2022
Chris Marr Chris Marr

The Modern Career Path: 8 Sales and Marketing Pros Explain How They Got Here

October 17, 2022
John Becker John Becker

12 Tips for Improving Team Communication in Every Workplace [Infographic]

October 13, 2022
Brie Rangel Brie Rangel

13 Women in Marketing, Sales, and Business You Need to Follow

March 12, 2022
Brie Rangel Brie Rangel

11 Books Every Black Sales and Marketing Professional Should Read in 2022

March 5, 2022
Brie Rangel Brie Rangel

24 ways to make the most out of your next virtual event as an attendee

March 19, 2021
Stephanie Baiocchi Stephanie Baiocchi

21 Women on What It’s Like to Work in Marketing (Original Research)

March 2, 2021
Brian Casey Brian Casey

Buyer beware: Why you should be skeptical of a free HubSpot or website audit

February 23, 2021
John Becker John Becker

Video Sales & Marketing World: a guide for videographers and content managers

December 3, 2020
Connor DeLaney Connor DeLaney

How to run a virtual event (checklist, tips, and examples)

November 17, 2020
Stephanie Baiocchi Stephanie Baiocchi

Content Creation Bootcamp: Who should really be attending?

October 12, 2020
Connor DeLaney Connor DeLaney

How to handle negative thoughts and emotions at work [Infographic]

October 4, 2020
Melissa Smith Melissa Smith

What's Happenin' in IMPACT+ (September 2020)

September 29, 2020
Zach Basner Zach Basner

INBOUND 2020: 9 forward-thinking sessions you’ll need to succeed in 2021

September 15, 2020
Brie Rangel Brie Rangel

Why sales pros need to attend HubSpot Training Day (and the sessions you won’t want to miss)

September 14, 2020
Connor DeLaney Connor DeLaney

My HubSpot Training Day agenda for content managers (on October 27)

September 11, 2020
Brie Rangel Brie Rangel

HubSpot Training Day: If you're a digital marketer here's your custom agenda

September 10, 2020
Stephanie Baiocchi Stephanie Baiocchi

IMPACT+ vs HubSpot Academy: a Head-to-Head Digital Marketing Training Comparison

August 21, 2020
Brie Rangel Brie Rangel

The underrated power of introverts [TED Talk video]

August 16, 2020
Brie Rangel Brie Rangel

Circa (née EventGeek) launches a marketer-friendly tool for virtual events

August 7, 2020
Stephanie Baiocchi Stephanie Baiocchi

Virtual peer groups vs roundtables vs masterminds: Which is right for you?

August 6, 2020
Brie Rangel Brie Rangel

The 3 best online digital marketing courses for 2020

July 31, 2020
Dia Vavruska Dia Vavruska

Pandemic guilt: What it is and how to address it in the workplace

July 22, 2020
Brie Rangel Brie Rangel

Why growing as a specialist often doesn't mean scaling the ladder [Interview]

July 1, 2020
John Becker John Becker

8 best virtual digital sales and marketing events in 2020

June 22, 2020
Connor DeLaney Connor DeLaney