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To see how this may affect your business and marketing, let’s take a look at some standing consumer behaviors and spending habits. First and foremost, compared to years past, there will obviously be fewer large events and communal celebrations.
According to the National Retail Foundation survey, we’ll also see a decline in travel, cookouts, percent of individuals celebrating, and overall spending. Interestingly, however, the survey found that the average individual’s planned spending will be the highest it has been since they started the survey.
If I were a betting man, I’d say it’s a lock that beer and wine consumption will rise, at least among those planning to celebrate.
Will these changes affect your marketing and your business? How are you getting creative with your marketing campaigns this year?
The following infographic will help you answer those questions and more...
You are welcome to share this infographic with linked credit to impactplus.com.
To those who celebrate, be safe out there!
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