Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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9 Mobile Trends You Need to Know for 2018 [Infographic]

9 Mobile Trends You Need to Know for 2018 [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

April 14th, 2018 min read

Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air.

I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.

Here’s the truth -- The so called “Year of Web Design” has already come and gone.

The term “Responsive Web Design” was first introduced over seven years ago and Google has been factoring a website’s mobile-friendliness into its algorithm for almost three now.

If your site still doesn’t offer people a mobile browsing experience, then your marketing is behind the curve and it’s time to make a change (Here are some resources to get you started).

We can also no longer approach mobile design as just a nice-to-have. Users today are spending an average of 69% of their media time on smartphones. Stats like this make it clear that mobile browsing is here to stay.

The experience someone has while browsing your site on their phone needs to be just as enjoyable as the experience they have while on a desktop -- if not better.

It’s seem like everyday we are seeing new strategies like as progressive web apps and mobile-first design, appear, however, keeping up with these new trends and deciding which ones are actually worth focusing on can seem like an overwhelming task.

To help you narrow down what trends you focus on this year app development company BiznessApps created an infographic of “The 9 Mobile Trends You NEED to Know for 2018.

Some of the more trends include:

A Rise in Progressive Web Apps:

Progressive Web Apps (called PWAs for short) are web applications that give the appearance of a mobile app but are actually a regular webpage.

This approach combines features that are offered by modern browsers, but with the benefit of a mobile experience.

According to the infographic, by 2020 progressive web apps will have replaced 50% of general purpose consumer facing mobile apps.

Focus on Optimizing for Mobile Speed

Optimizing your site nowadays is more than just cleaning up your site’s code. It also means paying attention to the load speed.

Research by DoubleClick says that if a page takes more than three seconds to load, the bounce rate rises to 53 percent. Additionally, if a pages load time goes from one second to five seconds, the bounce rate goes up by 90%.

Understand What “Mobile-First Indexing” Means

I mentioned before that Google has been indexing sites based on their mobile-friendliness since 2015. That makes it increasingly important to understand what a true mobile-optimized site includes. Some of the main characteristics include:

  • Quick page loads speeds
  • Buttons that are easy to select on smaller screens
  • No zooming or side scrolling for mobile usability
  • Photos and text that appear in the correct places

View all of the most important trends for mobile design in the infographic below.

mobile-trends-2018-biznessapps-small

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