Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

9 Mobile Trends You Need to Know for 2018 [Infographic]

By Joe Rinaldi

9 Mobile Trends You Need to Know for 2018 [Infographic]

Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air.

I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.

Here’s the truth -- The so called “Year of Web Design” has already come and gone.

The term “Responsive Web Design” was first introduced over seven years ago and Google has been factoring a website’s mobile-friendliness into its algorithm for almost three now.

If your site still doesn’t offer people a mobile browsing experience, then your marketing is behind the curve and it’s time to make a change (Here are some resources to get you started).

We can also no longer approach mobile design as just a nice-to-have. Users today are spending an average of 69% of their media time on smartphones. Stats like this make it clear that mobile browsing is here to stay.

The experience someone has while browsing your site on their phone needs to be just as enjoyable as the experience they have while on a desktop -- if not better.

It’s seem like everyday we are seeing new strategies like as progressive web apps and mobile-first design, appear, however, keeping up with these new trends and deciding which ones are actually worth focusing on can seem like an overwhelming task.

To help you narrow down what trends you focus on this year app development company BiznessApps created an infographic of “The 9 Mobile Trends You NEED to Know for 2018.

Some of the more trends include:

A Rise in Progressive Web Apps:

Progressive Web Apps (called PWAs for short) are web applications that give the appearance of a mobile app but are actually a regular webpage.

This approach combines features that are offered by modern browsers, but with the benefit of a mobile experience.

According to the infographic, by 2020 progressive web apps will have replaced 50% of general purpose consumer facing mobile apps.

Focus on Optimizing for Mobile Speed

Optimizing your site nowadays is more than just cleaning up your site’s code. It also means paying attention to the load speed.

Research by DoubleClick says that if a page takes more than three seconds to load, the bounce rate rises to 53 percent. Additionally, if a pages load time goes from one second to five seconds, the bounce rate goes up by 90%.

Understand What “Mobile-First Indexing” Means

I mentioned before that Google has been indexing sites based on their mobile-friendliness since 2015. That makes it increasingly important to understand what a true mobile-optimized site includes. Some of the main characteristics include:

  • Quick page loads speeds
  • Buttons that are easy to select on smaller screens
  • No zooming or side scrolling for mobile usability
  • Photos and text that appear in the correct places

View all of the most important trends for mobile design in the infographic below.

mobile-trends-2018-biznessapps-small

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Infographics
Marketing Strategy
Published on April 14, 2018

Recent Articles

12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
7 must-have word-of-mouth marketing strategies [Infographic]
April 18, 2021 • 4 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]
February 27, 2021 • 3 min read
Top B2B digital marketing trends to look out for in 2021 [Infographic]
February 20, 2021 • 3 min read
Chatbot customer service statistics and trend you've got to see for 2021 [infographic]
February 13, 2021 • 3 min read
Does backlinking still matter for your SEO? [Infographic]
February 6, 2021 • 3 min read
5 tips for maintaining team solidarity while working remote [Infographic]
January 30, 2021 • 5 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
Top design tips for e-commerce website success in 2021 [Infographic]
January 9, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
How to dominate your space with the HubSpot-WordPress plugin [Infographic]
December 19, 2020 • 3 min read
7 graphic design trends that will dominate 2021 [Infographic]
November 28, 2020 • 5 min read
Two key focus areas to optimize your blog conversion rate [Infographic]
November 21, 2020 • 3 min read
Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]
November 14, 2020 • 1 min read
The importance of body language in your next big job interview [Infographic]
November 1, 2020 • 7 min read
Expert tips on designing for color blindness — from a color-blind designer [Infographic]
October 11, 2020 • 2 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
Why website speed matters even more than ever in 2020 [Infographic]
September 27, 2020 • 2 min read
55 key design and UX stats to guide your next website redesign (Infographic)
September 12, 2020 • 2 min read
The eye-opening influence of Instagram on buying [Infographic]
September 6, 2020 • 1 min read
3 reasons why company culture matters (and how to build yours) [Infographic]
September 5, 2020 • 3 min read