Whenever I start panic-spiraling over SEO, I always do the exact same thing. The one thing I know guaranteed to get me back on the right path and help me make sense out of this chaotic, digital, search engine-optimized world.
For this episode, I went to him with one simple question:
There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this year?
If you're looking for an accessible, easy-to-understand conversation about SEO in 2020 that doesn't create more questions than it answers, this episode is for you.
In this episode, we talk about what timeless SEO best practices are still critical in 2020, what the heck schema is (and how to implement it), the importance of the phrase "strings not things," publishers not listening to Google about site speed and what that means, and a lot more.