Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Carolyn Edgecomb

By Carolyn Edgecomb

Jul 31, 2013

Topics:

Infographics Snapchat Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Infographics  |   Snapchat Marketing

How 4 Brands Are Using Snapchat to Increase Personal Connections

Carolyn Edgecomb

By Carolyn Edgecomb

Jul 31, 2013

How 4 Brands Are Using Snapchat to Increase Personal Connections

Who isn't using Snapchat these days?

Everyone and anyone is using the app to share a moment.

It's one of quickest ways to send your best friend a goofy face or a selfie (Who can resist a selfie with a kissy face).

Snapchat isn't only a great app to bring people closer together,but it could be the next big thing in social media marketing.

With more than 200 million snaps shared everyday, why wouldn't brands want to get in on the action?

With Snapchat there is this sense of urgency. This could compel users to act on a brands call-to-action. The need to act could be stronger than on Facebook and Twitter.

Has your brand considered using Snapchat to engage and interact with your audience?

Snapchat as a Marketing Tool

Brands want to spend time where their users are already hanging out. Soon they might find themselves spending more time on Snapchat.

Snapchat isn't about taking pretty pictures. That's what Instagram is for. The app's philosophy is, we believe in sharing authentic moments with friends. It's not all about fancy vacations, sushi dinners, or beautiful sunsets. Sometimes it's an inside joke, a silly face, or greetings from a pet fish.

It's about the moment and connection between two groups of people. You and friends or you and your favorite brand.

Brands have been steering clear of the app due to it's reputation as a vehicle for sexting, but the connection between brands and users on Snapchat goes deeper than that. It's about building a personal connection that stems from something that other social media networks aren't able to provide users.

In order for users to receive photos and videos, consumers need to opt-in, accepting the brands invitation to connect. Users are giving their permission. Making Snapchat a great source for unsolicited marketing.

Consumers are looking for messages that are short and those that include visual content. Knowing your audience is key for making a statement and ensuring that your use of Snapchat is a success.

Ways brands can utilize Snapchat:

    • Contests
    • Sneak a peak of new product
    • Send a coupon
    • Behind the scenes
    • Introduce new team members
    • Targeted Short videos

Brands Using Snapchat

Typically, brands are interested in making lasting impressions. But with Snapchat's 10 seconds or less, brands are taking advantage of short term visual messages.

Snapchat has caught fire among teenagers and young adults. The app will be successful for brands with a younger audience that's also interested in using on the fly promotions.

16 Handles

As the first brand to use Snapchat, 16 Handles a frozen yogurt chain, used the app to promote coupons for their product.

This is a great way to generate buzz around your product during the winter when frozen anything isn't really on the mind of consumers. They're typically looking for ways to stay warm.

16 Handles

Their promotion worked by asking users to send photos of themselves enjoying a cup of frozen yogurt and in return they would snap you a discount ranging anywhere from 16% to 50% to 100% off. Who wouldn't want to take the opportunity to get free frozen yogurt? Maybe it's just me.

However, you better be careful not to open the snap until you are ready to pay. You want to get the discount don't you? Unfortunately, that could be the one downfall of using Snapchat to provide users with coupons and discounts.

Unlike, using Facebook and Twitter to promote a coupon, you have a better chance of ensuring that only those individuals receive the discount.

Taco Bell

Many were surprised when Taco Bell sent out a tweet back in April telling their fans to add them on Snapchat.

It could have been risky if they didn't approach targeting their customers appropriately. On Snapchat, you can either send snaps to your friends or everyone.

When giving their users a sneak peak at the return of the Beefy Crunch burrito, they asked their fans to add them as a friend. They didn't just send a snap to everyone. They made the release of their new product only to those individuals that made them a friend.

Tressie Lieberman the director of social and digital for Taco Bell says, "People are obsessed with the Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers."

Snapchat is a great tool in promoting and announcing your new product. Let your fans following you on Snapchat to be the first to learn about it. Don't forget that you can add text to the image.

Acura

Unlike all of the other brands that have used Snapchat in the month or so that it was released, Acura in the last week used the app to introduce their new prototype. Don't just use Snapchat right off the bat. In most cases, your audience might not even know that you have an account.

Capture their attention on Twitter. Make it a contest and only share the snap with the lucky 100 people who add you.

Since Snapchat is an app that only holds the attention of the user for 10 seconds or less, don't be afraid to utilize other social networks to increase the engagement after the initial release.

About five days after they showed the new prototype on Snapchat, Acura published similar content on Instagram and Vine.

Chat Sports

Who would have thought to use Snapchat as a way to giveaway tickets? Chat Sports did. They became the first sports media company to utilize the app.

Chat Sports Director of  Operations Ryan Greenwald stated, "Snapchat has incredible engagement with high school and college students - a demographic that is ripe for growth with our company. Opening a snap is an exciting experience and provides a more personal and unique interaction, which we hope creates a stronger brand connection with individuals."

Chat Sports Snapchat

Contests give brands a level of urgency that is important in this today's digital age. You could try sending snaps that feature clues or tips that a user must gather to receive a prize.

Don't forget to use other social media sites, such as Facebook, to promote your contest, or to gather participants.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Carolyn Edgecomb Carolyn Edgecomb

8 Smart Ways to Collect Customer Feedback [infographic]

May 4, 2023
Carolyn Edgecomb Carolyn Edgecomb

12 Tips for Improving Team Communication in Every Workplace [Infographic]

October 13, 2022
Carolyn Edgecomb Carolyn Edgecomb

What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]

May 19, 2021
Carolyn Edgecomb Carolyn Edgecomb

88 compelling words and phrases to prompt website visitors into action [Infographic]

April 24, 2021
Kaitlyn Petro Kaitlyn Petro

The psychological meaning of shapes in logo design [Infographic]

April 17, 2021
Carolyn Edgecomb Carolyn Edgecomb

Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]

February 27, 2021
Joe Rinaldi Joe Rinaldi

Top B2B digital marketing trends to look out for in 2021 [Infographic]

February 20, 2021
Carolyn Edgecomb Carolyn Edgecomb

Chatbot customer service statistics and trend you've got to see for 2021 [infographic]

February 13, 2021
Kaitlyn Petro Kaitlyn Petro

Does backlinking still matter for your SEO? [Infographic]

February 6, 2021
Melanie Moore Melanie Moore

5 tips for maintaining team solidarity while working remote [Infographic]

January 30, 2021
Carolyn Edgecomb Carolyn Edgecomb

Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]

January 16, 2021
Joe Bachir Joe Bachir

Top design tips for e-commerce website success in 2021 [Infographic]

January 9, 2021
Carolyn Edgecomb Carolyn Edgecomb

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

How to dominate your space with the HubSpot-WordPress plugin [Infographic]

December 19, 2020
Melanie Moore Melanie Moore

7 graphic design trends that will dominate 2021 [Infographic]

November 28, 2020
Joe Rinaldi Joe Rinaldi

Two key focus areas to optimize your blog conversion rate [Infographic]

November 21, 2020
Carolyn Edgecomb Carolyn Edgecomb

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]

November 14, 2020
Carolyn Edgecomb Carolyn Edgecomb

The importance of body language in your next big job interview [Infographic]

November 1, 2020
Carolyn Edgecomb Carolyn Edgecomb

Expert tips on designing for color blindness — from a color-blind designer [Infographic]

October 11, 2020
Joe Rinaldi Joe Rinaldi

How to handle negative thoughts and emotions at work [Infographic]

October 4, 2020
Melissa Smith Melissa Smith

9 keys to building an effective landing page [Infographic]

October 3, 2020
Carolyn Edgecomb Carolyn Edgecomb

Why website speed matters even more than ever in 2020 [Infographic]

September 27, 2020
Melanie Moore Melanie Moore

55 key design and UX stats to guide your next website redesign (Infographic)

September 12, 2020
Carolyn Edgecomb Carolyn Edgecomb

The eye-opening influence of Instagram on buying [Infographic]

September 6, 2020
Melissa Smith Melissa Smith