Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How Important Is a Top Listing In Google? (And Why?)

How Important Is a Top Listing In Google? (And Why?) Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

January 12th, 2017 min read

Search engine optimization is a cornerstone of inbound marketing sucesss, but when do you call your website truly optimized? Best of the best? Top of the heap?

Well, if you can't make your website visible in the first page of the relevant keyword searches, you might not get any traffic from the search engines. 

Google, the most widely used search engine on the planet, is the biggest area of opportunity for inbound marketers.

In fact, according to SearchEngineWatch.com, websites that are on top grab 36.4% of the traffic which is missed by lower ranked websites.

But, the question that comes next is, how to get to the top?

If you can implement SEO best practices (and some of these suggestions), it will not take long to get there, outrank your competitors, or even "rank zero."

The following is a list of benefits of being at the top of Google's search engine results pages.

Expanded Opportunities For Your Business

Google shows 10 results on the first page when someone searches for any specific terms. The results are based on a number of issues like site speed, backlinks, bounce rate, and a host of other factors. 

So, if you can reach the top of the first page of Google results, it can be an excellent opportunity for you and your business.

Remember though that getting to the top is only half the battle: staying on top is equally as hard. Basically, your SEO success rests on whether you can make your website among the top ten or not, and then whether or not you can keep it there.

Top Position Gets More Traffic

One of the other top search engines after Google, Bing, reports that websites on the top get 42% of the traffic; the second gets 11% and third only gets 8%. So, it clearly indicates why your websites needs to be on top.

Basically, the picture is the same with other search engines including Google. If your website becomes visible on top, that would mean more authenticity and trust which are obvious elements for more leads and traffic.

Increases Business Authenticity

An increase in SERP (search engine results page) rankings not only boosts your business's ability to generate traffic and leads, it increases the degree to which your audience sees your business as authentic.

Data shows that web visitors think the first few websites at the top of the SERPs are amongst the more authentic businesses in their industry. It is basically a psychological game that gives you the advantage.

But, being on top may become quite difficult if you have enormous competitors. So whether yours is a large business or a small local business, better ranking surely increases the authenticity of your business.

Creates Business Image

Better SERP means a better image of the potential clients’ eyes. As the internet is a competitive market for every inbound marketer, it may not always be easy to rank on top within a short time. But, once you get a better ranking position, success then runs towards you. However, in order to give your business a respectable image among the customers and the competitors, you will feel the pressure to make your website rank among the first ten web results.

Ten Times Better if in the Top

Are you worried about your current ranking position? If so, then take some quick action to improve your ranking position. It is proven by experts that if you can rank on top, your business will become ten times better than your competitors. Ideaengineinc.com reports that the web page that ranks in a top listing gets 10 times more traffic than the one on page seven, for example.

Reduced Costs

As an inbound marketer, you are supposed to already know that inbound marketing costs are low to generate on a per leads basis. It is basically because most of the leads that inbound marketers generate are directly from search engines. So, the better your SERP is, the more potential your business has. Top SERP positions can reduce your advertising costs effectively. It has significant impacts on your social media marketing as well. But, one problem with search engine marketing is that you may not get the results immediately. If there are handfuls of competitors, you may have to wait for quite a long time. But, comparing to other businesses like giant corporations, your small business success can mainly be derived from search engines.

Finally, search engine ranking is an inevitable asset for every inbound marketer. If you are yet to appear on the first page of Google results, work a little harder. The success will then be yours.

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