Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

A Small-Business Guide to Facebook Insights [Infographic]

By Dan Baum

A Small-Business Guide to Facebook Insights [Infographic]

Any inbound marketer knows that a campaign is only as good as the strategy behind it. The same applies to your brand's Facebook page. 

Posting to your Facebook audience without understanding who's in it and what type of content they want is like showering and doing your hair before hitting the gym– it's a waste of time and energy.

The good news is that Facebook has a powerful and insightful - pun intended - analytics tool called Facebook Insights that allows you to easily measure the performance of your business page. 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Whether you need help engaging with your audiences or providing them with better, more entertaining content, Facebook Insights (available to all page admins) can give you some of the best tips and tools for boosting your business' success on Facebook. 

First off, Facebook Insights can give you valuable information about who your customer base is, such as who follows you, where they are, how old they are, and more.

Facebook Insights also covers your competition. Using the tool, you can track their posts and engagement in order to get ideas for your own business or simply see what you're up against.

In addition, Insights can tell you the best time of day to post, the best day of the week to post, and what type of content is most popular in any given timeframe. It can even help you track the number of active users on your page so that you can better understand your page's performance.

It's also worth noting that the tool is constantly updated to reflect your page’s developments and any patterns that may form. So, data-nerds rejoice: the more you check back on your Insights page the better conclusions you can draw from the performance of your posts. 

So how do you get the most out of Facebook Insights and start improving your strategy on Facebook?  

In this infographic, Business Backer shares valuable statistics and actionable tips for each of the major components of Facebook Insights, so that you can turn your Facebook page into a vital lead generation tool.

Here are some of the main highlights:

  • Pages to Watch can give you data from similar Facebook pages (like your competition) so you can compare tactics and make adjustments. 
  • Net Likes - Your week-over-week likes, telling you how many you've gained and lost. You also learn where the likes come from, such as from your page, page suggestions, or search. 
  • Reach - How many people have see your posts, when people have recommended your brand in posts and comments, and breaks down your different kinds of engagement.
  • Page Views - Valuable information on where and how people are viewing your pages/posts.
  • Actions - Phone number clicks, Website clicks, Direction clicks, and a comprehensive demographic breakdown of each.
  • People helps you see your fans and followers, with breakdowns on demographic information so you know who your best audiences are.

Be sure to read and share the full infographic below!

Facebook-Insights-Infographic

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Infographics
Facebook Marketing
Published on June 2, 2018

Recent Articles

12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
7 must-have word-of-mouth marketing strategies [Infographic]
April 18, 2021 • 4 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]
February 27, 2021 • 3 min read
Top B2B digital marketing trends to look out for in 2021 [Infographic]
February 20, 2021 • 3 min read
Chatbot customer service statistics and trend you've got to see for 2021 [infographic]
February 13, 2021 • 3 min read
Does backlinking still matter for your SEO? [Infographic]
February 6, 2021 • 3 min read
5 tips for maintaining team solidarity while working remote [Infographic]
January 30, 2021 • 5 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
Top design tips for e-commerce website success in 2021 [Infographic]
January 9, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
How to dominate your space with the HubSpot-WordPress plugin [Infographic]
December 19, 2020 • 3 min read
7 graphic design trends that will dominate 2021 [Infographic]
November 28, 2020 • 5 min read
Two key focus areas to optimize your blog conversion rate [Infographic]
November 21, 2020 • 3 min read
Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]
November 14, 2020 • 1 min read
The importance of body language in your next big job interview [Infographic]
November 1, 2020 • 7 min read
Expert tips on designing for color blindness — from a color-blind designer [Infographic]
October 11, 2020 • 2 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
Why website speed matters even more than ever in 2020 [Infographic]
September 27, 2020 • 2 min read
55 key design and UX stats to guide your next website redesign (Infographic)
September 12, 2020 • 2 min read
The eye-opening influence of Instagram on buying [Infographic]
September 6, 2020 • 1 min read
3 reasons why company culture matters (and how to build yours) [Infographic]
September 5, 2020 • 3 min read