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Free Course: Fundamentals of Social Media Marketing

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Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

10 Instagram Statistics You Ought to Know in 2019 [Infographic]

By Rachel Palmateer

Rachel Palmateer also recommends this free course, Fundamentals of Social Media Marketing.

10 Instagram Statistics You Ought to Know in 2019 [Infographic]

You don’t have to like Instagram.

You don’t have to post photos of your somehow-vegan eggs benedict brunch plate there. And you don’t have to follow accounts with cute, round animals either.

But you do need to understand the platform’s potential to positively impact your business.

Free Course: Fundamentals of Social Media Marketing

Originally launched in 2010 as a square-photos-only sharing app for friends and photographers, Instagram has grown up to become the darling of the social media marketing world.

With one billion monthly users and some powerful paid advertising offerings, Instagram is now a go-to for brands looking to reach audiences of all types.

According to Oberlo’s data, over 80% of Instagram users say that they discover new products and services while using the platform.

Now we all know that “discovering” and “buying” are far from the same thing, but, ever the innovator, Instagram is working on that too. They are aiming to close the gap with the rollout of the ability to shop within the platform.

With shoppable ads sleekly slipping into users’ feeds and Stories, it’s easy to get in front of the 500 million daily users who could potentially be your next customer.

The tricky thing is, your competitors are likely also on Instagram.

It’s estimated that 71% of US businesses are currently using Instagram in some fashion.

That could mean simply having an account because “you’re supposed to these days.”

Or it could mean actively developing, managing, and improving an Instagram marketing strategy that involves everything from maintaining an updated and engaging feed to consistently driving sales with strategically planned ad campaigns. 

To quickly get up to speed and build the business case for investing further in your social strategy, take a dive into the infographic below from Oberlo.

Instagram-Statistics-2019

 

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Infographics
Instagram Marketing
Published on June 9, 2019

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