Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience
June 9th, 2019
You don’t have to like Instagram.
You don’t have to post photos of your somehow-vegan eggs benedict brunch plate there. And you don’t have to follow accounts with cute, round animals either.
But you do need to understand the platform’s potential to positively impact your business.
Originally launched in 2010 as a square-photos-only sharing app for friends and photographers, Instagram has grown up to become the darling of the social media marketing world.
With one billion monthly users and some powerful paid advertising offerings, Instagram is now a go-to for brands looking to reach audiences of all types.
According to Oberlo’s data, over 80% of Instagram users say that they discover new products and services while using the platform.
Now we all know that “discovering” and “buying” are far from the same thing, but, ever the innovator, Instagram is working on that too. They are aiming to close the gap with the rollout of the ability to shop within the platform.
With shoppable ads sleekly slipping into users’ feeds and Stories, it’s easy to get in front of the 500 million daily users who could potentially be your next customer.
The tricky thing is, your competitors are likely also on Instagram.
It’s estimated that 71% of US businesses are currently using Instagram in some fashion.
That could mean simply having an account because “you’re supposed to these days.”
Or it could mean actively developing, managing, and improving an Instagram marketing strategy that involves everything from maintaining an updated and engaging feed to consistently driving sales with strategically planned ad campaigns.
To quickly get up to speed and build the business case for investing further in your social strategy, take a dive into the infographic below from Oberlo.
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