Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Why do Digital Sales & Marketing Mastery packages start at $6,500 per month?

Expect personalized strategy development and frequent coaching and training sessions as you gain the skills to take control of your content marketing

Why do Digital Sales & Marketing Mastery packages start at $6,500 per month? Blog Feature

John Becker

Revenue & Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

October 6th, 2020 min read

Digital Sales & Marketing Mastery programs are comprehensive and personalized to your business’ needs. You can expect frequent intensive coaching and training sessions with IMPACT experts in a variety of subjects — all designed to help you energize and revolutionize your business. 

In any given month, you can anticipate two leadership coaching sessions with your IMPACT coach and your account manager, as well as four subject matter expert (SME) training sessions. If you elect a package with a shorter timeline, you will see as many as 12 SME training sessions per month. Additionally, extended planning sessions will take place each quarter and each year. 

Your $6500 monthly fee grants you access to these experts, this personalized coaching and training, and your bespoke program of study. 

Why businesses need to do it themselves

At IMPACT, we believe fundamentally that businesses can and should take control of their content marketing efforts.

All too often, we talk with businesses who are paying handsomely to agencies to complete their content marketing tasks. This could be producing videos, scheduling emails, or monitoring their HubSpot portal. Worst of all, thousands and thousands of businesses are letting agencies write their content — which we believe to be the very soul of a business. 

Think about this: If a prospect is interested in doing business with you, who would you like them to talk to to learn more — you or a freelance writer? Of course you’d want that prospect to talk to you. After all, you know what makes your business special. You know how your products and services solve for their problems. 

Your content should be no different. When you produce your content in-house, you make it more authentic and genuine. In-house production also allows you to greatly increase the volume of what you produce. No longer will you be hindered by an agency contract that says you’re only allowed to have X pieces of content with X number of revisions.

We at IMPACT want you to imagine a different future. Rather than paying an agency in perpetuity, we train you to take ownership of your digital sales and marketing. In 12 to 24 months, you will achieve mastery and independence. 

Our goal is to train you so you no longer need our services. Our goal is your independence. 

To truly achieve independence and mastery, however, you need to invest in your own learning. Your fees to IMPACT ensure that you have all you need to take ownership of your digital sales and marketing.

What’s included in Digital Sales & Marketing Mastery?

Each Digital Sales & Marketing Mastery package includes frequent meetings with your coach, your account manager, and numerous IMPACT subject matter experts.

You can expect to engage in the following meetings — and can anticipate “homework” in between sessions to extend your learning and build a shared library of terminology and concepts.

1. Annual planning sessions (once a year, 2-4 hours)

Who you should bring: Your leadership team, head of sales, head of marketing

Who we bring: Your IMPACT coach and account manager, and subject matter experts

What to expect: Your annual planning sessions will be a deep dive into your company’s health and goals. Your IMPACT team will utilize the digital sales and marketing scorecard to help set priorities, develop your one page strategic plan (OPSP), work on goal setting, and build a quarterly plan.

2. Leadership coaching sessions (twice a month, 45-90 minutes)

Who you should bring: Your leadership team

Who we bring: Your IMPACT coach

What to expect: Your leadership coaching sessions will focus on detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made.

3. Subject matter expert coaching sessions (30-45 minutes)

Note: the frequency of these meetings depends on the duration of your program. 12 months: three meetings per week; 18 months: two meetings per week; 24 months: one meeting per week.

Who you should bring: Your HubSpot manager, content manager, videographer, or other staff as needed

Who we bring: IMPACT subject matter experts 

What to expect: These highly tactical training sessions will help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Your SME coaches will review your team’s progress and task completion, and assign lessons to ensure further skill development.

4. Quarterly planning sessions (once per quarter, 1.5-2 hours)

Who you should bring: Your leadership team, head of sales, head of marketing

Who we bring: Your IMPACT coach and account manager

What to expect: Your quarterly planning sessions will utilize both scorecard review and priority review to help you plan for your upcoming goals. You will also brainstorm priorities as you develop your quarterly plan.

In concert, these meetings will serve as the springboard to your own digital sales and marketing mastery. Session by session, we will train your team to master content marketing and optimize your sales process.

🔎Related reading: What's included in IMPACT's comprehensive Digital Sales & Marketing Mastery program?

What’s not included in Digital Sales & Marketing Mastery?

While the program is designed to be inclusive, there are some services that would incur additional costs.

IMPACT services not included

Your Digital Sales & Marketing Mastery program is designed to offer you the coaching, training, and consulting necessary for you to bring your marketing in-house.

In addition, IMPACT does offer select implementation services that are not included in the package. These include paid media ad campaigns, website design and development, and certain intricate HubSpot implementation services. 

Your Digital Sales & Marketing Mastery package might include strategic coaching or training sessions with web development experts or paid media experts, but the building of a website or the development and deployment of a paid media campaign would be an additional expense.

Details about each of these can be found on our services pages

In the event that you and your coach and account manager determine that you need a website update, for example, you can speak with our team of web strategists to determine a path forward. 

NON-IMPACT related expenses

HubSpot and other technology: Accurate reporting on your content marketing efforts is crucial to the effective development of your strategy. As such, you will need to invest in the HubSpot platform. This presents a sliding scale of costs depending on your size and needs.

The cost of HubSpot marketing software can vary: From a free package up to $3,453 per month for the complete enterprise solution. On average, our clients spend about $10,000 per year on HubSpot.

🔎Related reading: HubSpot pricing: Your guide to everything HubSpot costs

Some clients might choose to invest in other software needs (such as video hosting platforms) that should be coordinated independently.

Additionally, internal video production will require an investment in equipment. These needs vary for each business, but we have some basic recommendations. 

🔎Related reading: The video trifecta: 3 areas to invest when getting started with video marketing

Cost of new team members: Your IMPACT coach will advise you to expand your internal marketing team to centralize the marketing autonomy that is the goal of the program. This means additional salary costs, which will vary somewhat based on your needs, location, and size. Should you hire a content manager and a videographer, you can expect annual salary expenses to total around $110,000.

Your total out of pocket cost

Digital Sales and Marketing Mastery is designed to be a comprehensive program that’s personalized to your needs. Your monthly expense can vary from $6,500 per month to $12,500 per month, but the total package cost is nearly consistent. You can expect to pay between $150,000 and $156,000 in total, depending on your package.

Therefore, if you engage in the 24-month Digital Sales & Marketing Mastery package, and you bring on a content manager and a videographer, and you begin using HubSpot, you can expect to spend around $200,000 in the next year, give or take.

While these combined expenses represent a sizable investment, keep in mind that you will be drastically reducing (and eventually eliminating) what you spend on your outsourced marketing, so out-of-pocket costs should be significantly offset. 

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