Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
Revenue & Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience
October 6th, 2020
Digital Sales & Marketing Mastery programs are comprehensive and personalized to your business’ needs. You can expect frequent intensive coaching and training sessions with IMPACT experts in a variety of subjects — all designed to help you energize and revolutionize your business.
In any given month, you can anticipate two leadership coaching sessions with your IMPACT coach and your account manager, as well as four subject matter expert (SME) training sessions. If you elect a package with a shorter timeline, you will see as many as 12 SME training sessions per month. Additionally, extended planning sessions will take place each quarter and each year.
Your $6500 monthly fee grants you access to these experts, this personalized coaching and training, and your bespoke program of study.
Why businesses need to do it themselves
At IMPACT, we believe fundamentally that businesses can and should take control of their content marketing efforts.
Think about this: If a prospect is interested in doing business with you, who would you like them to talk to to learn more — you or a freelance writer? Of course you’d want that prospect to talk to you. After all, you know what makes your business special. You know how your products and services solve for their problems.
We at IMPACT want you to imagine a different future. Rather than paying an agency in perpetuity, we train you to take ownership of your digital sales and marketing. In 12 to 24 months, you will achieve mastery and independence.
Our goal is to train you so you no longer need our services. Our goal is your independence.
To truly achieve independence and mastery, however, you need to invest in your own learning. Your fees to IMPACT ensure that you have all you need to take ownership of your digital sales and marketing.
What’s included in Digital Sales & Marketing Mastery?
Each Digital Sales & Marketing Mastery package includes frequent meetings with your coach, your account manager, and numerous IMPACT subject matter experts.
You can expect to engage in the following meetings — and can anticipate “homework” in between sessions to extend your learning and build a shared library of terminology and concepts.
1. Annual planning sessions (once a year, 2-4 hours)
Who you should bring: Your leadership team, head of sales, head of marketing
Who we bring: Your IMPACT coach and account manager, and subject matter experts
What to expect: Your annual planning sessions will be a deep dive into your company’s health and goals. Your IMPACT team will utilize the digital sales and marketing scorecard to help set priorities, develop your one page strategic plan (OPSP), work on goal setting, and build a quarterly plan.
2. Leadership coaching sessions (twice a month, 45-90 minutes)
Who you should bring: Your leadership team
Who we bring: Your IMPACT coach
What to expect: Your leadership coaching sessions will focus on detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made.
Note: the frequency of these meetings depends on the duration of your program. 12 months: three meetings per week; 18 months: two meetings per week; 24 months: one meeting per week.
Who you should bring: Your HubSpot manager, content manager, videographer, or other staff as needed
Who we bring: IMPACT subject matter experts
What to expect: These highly tactical training sessions will help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Your SME coaches will review your team’s progress and task completion, and assign lessons to ensure further skill development.
4. Quarterly planning sessions (once per quarter, 1.5-2 hours)
Who you should bring: Your leadership team, head of sales, head of marketing
Who we bring: Your IMPACT coach and account manager
What to expect: Your quarterly planning sessions will utilize both scorecard review and priority review to help you plan for your upcoming goals. You will also brainstorm priorities as you develop your quarterly plan.
In concert, these meetings will serve as the springboard to your own digital sales and marketing mastery. Session by session, we will train your team to master content marketing and optimize your sales process.
What’s not included in Digital Sales & Marketing Mastery?
While the program is designed to be inclusive, there are some services that would incur additional costs.
IMPACT services not included
Your Digital Sales & Marketing Mastery program is designed to offer you the coaching, training, and consulting necessary for you to bring your marketing in-house.
In addition, IMPACT does offer select implementation services that are not included in the package. These include paid media ad campaigns, website design and development, and certain intricate HubSpot implementation services.
Your Digital Sales & Marketing Mastery package might include strategic coaching or training sessions with web development experts or paid media experts, but the building of a website or the development and deployment of a paid media campaign would be an additional expense.
In the event that you and your coach and account manager determine that you need a website update, for example, you can speak with our team of web strategists to determine a path forward.
NON-IMPACT related expenses
HubSpot and other technology: Accurate reporting on your content marketing efforts is crucial to the effective development of your strategy. As such, you will need to invest in the HubSpot platform. This presents a sliding scale of costs depending on your size and needs.
The cost of HubSpot marketing software can vary: From a free package up to $3,453 per month for the complete enterprise solution. On average, our clients spend about $10,000 per year on HubSpot.
Cost of new team members: Your IMPACT coach will advise you to expand your internal marketing team to centralize the marketing autonomy that is the goal of the program. This means additional salary costs, which will vary somewhat based on your needs, location, and size. Should you hire a content manager and a videographer, you can expect annual salary expenses to total around $110,000.
Your total out of pocket cost
Digital Sales and Marketing Mastery is designed to be a comprehensive program that’s personalized to your needs. Your monthly expense can vary from $6,500 per month to $12,500 per month, but the total package cost is nearly consistent. You can expect to pay between $150,000 and $156,000 in total, depending on your package.
Therefore, if you engage in the 24-month Digital Sales & Marketing Mastery package, and you bring on a content manager and a videographer, and you begin using HubSpot, you can expect to spend around $200,000 in the next year, give or take.
While these combined expenses represent a sizable investment, keep in mind that you will be drastically reducing (and eventually eliminating) what you spend on your outsourced marketing, so out-of-pocket costs should be significantly offset.
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.