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Company Culture

People & Culture

Your people are the heart and soul of your company. Not only are they the brilliant leaders, experts, and problem-solvers who drive your business objectives forward, they are also the reason why you stand out from your competition. But your people are only as strong as the foundation of your organizational culture. Here you'll find the resources you need to establish and strengthen your own company culture, so that you can recruit and retain the best people for years to come.

Meet the Experts

Natalie Davis VP of Talent & Admin, Co-Creator of IMPACT's Core Values, Vision, and Culture Code

Natalie has been integrating, training, and strengthening employees’ cultural connections with IMPACT for almost 5 years.  As the third most tenured employee, her career at the agency has spanned multiple roles including Social Media Manager, Director of Client Services, and Process Development Manager.

In her current role as the Director of Talent, Natalie engages in all aspects of employee experience. Working on the leadership team, she has played a key role in developing and discovering IMPACT’s core values, vision, and culture code. Some of her key initiatives have been designing IMPACT’s cultural orientation and training process, developing a more expansive Human Resources department, and building an ongoing employee appreciation plan.

Outside of her roles at IMPACT, Natalie is an avid foodie with a self-admitted olive addiction.  She averages 2-3 eye-rolls per day for her constant puns and “dad jokes”, and prides herself on uncovering new coupon apps.

Brie Rangel Chief Operating Officer, 10+ Years of Digital Marketing Experience

From blogging before inbound marketing was a term, to newsjacking before that was coined by David Meerman Scott,  to implementing scrum before agile marketing took off, Brie has been at the epicenter of today’s most influential marketing strategies.

Upon her graduation from the University of Missouri School of Journalism, she took her knowledge and natural know-how and applied it as a Strategist for 10 years developing award-winning marketing campaigns for clients ranging from small nonprofits to large enterprise organizations.

She now leads IMPACT’s services division, keeping her ears on the ground for the latest marketing strategies and tactics we should be offering for our clients and guiding her team to reach new levels every day. In addition to her marketing background, Brie is an emerging leader on a quest to grow and share what she learns along the way.

Brie is also a co-host of MarketHer, a video podcast for women in marketing, and is working to bring her passion outside of work in her local community to build confidence and leadership skills in school-age girls to build the next generation of working women.

Brie works remotely in Houston, Texas. When she’s not cheering for the Astros (World Series Champs!), using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.

Natalie Davis VP of Talent & Admin Co-Creator of IMPACT's Core Values, Vision, and Culture Code

Brie Rangel Chief Operating Officer 10+ Years of Digital Marketing Experience