Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Watch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing

How much should I budget for digital sales and marketing?

Should we hire an agency or in source our marketing?

What is account-based marketing and should we be doing it?

Getting started with Facebook or Google Ads

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They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Buy the book

What is They Ask, You Answer?

Why does They Ask, You Answer actually get results?

How They Ask, You Answer benefit sales

12-Month They Ask, You Answer Implementation Plan

Short-term wins you can expect with They Ask, You Answer

How to get your team to buy in to They Ask, You Answer

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Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Virtual Sales training checklist

Video sales call best practices

What to do if your sales reps are missing their numbers during COVID

How to use LinkedIn to close more deals in 2021

Essential virtual selling tools and technology

Will virtual sales training with IMPACT help my team?

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Video

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Buy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales

7 most important videos for sales and marketing

What to include in your video marketing strategy

Ace your YouTube strategy in 2021

Video email marketing examples you'll want to copy

Everything you need to know about Vidyard

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HubSpot

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)

Inbound lead generation and conversion optimization

Getting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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The ultimate guide to the HubSpot marketing hub

The ultimate HubSpot marketing migration checklist

HubSpot CRM pros and cons

Is a HubSpot-hosted website more secure than a Wordpress site?

Hubspot pricing: your guide to everything HubSpot costs

Listen to the Hubcast podcast

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Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Ultimate Guide to Website Redesign for Businesses

The Definitive Guide to Website Strategy

The Website 6: Key Characteristics of the Perfect Inbound Website

Website Redesign: Inbound Marketing Agency vs Web Designer

HubSpot vs Wordpress: Which is best for me?

How Much Does a Website Redesign Cost?

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People & Culture

Your people are the heart and soul of your company. Not only are they the brilliant leaders, experts, and problem-solvers who drive your business objectives forward, they are also the reason why you stand out from your competition. But your people are only as strong as the foundation of your organizational culture. Here you'll find the resources you need to establish and strengthen your own company culture, so that you can recruit and retain the best people for years to come.

Recruit & Retain Top-Performing Marketers

The Only Marketing Interview Questions List You'll Ever Need

This guide will not only tell you what questions you should be asking to find those top-performing marketers, we also pull back the curtain on how we've revamped our own hiring processes to attract the talent we're looking for, decrease turnover, and increase client satisfaction.

Hire the Rockstars You Need to Achieve Your Goals

Transform My Hiring Process Now

Ungated, Free Resource

Digital Marketing Manager Job Description for All Industries

The best digital marketing managers are agile, results-driven, and detail-oriented. Typically, these marketing leaders own the direction and execution of a company's strategic efforts to increase brand awareness, qualified lead generation, and sales. This completely free, ready-to-use job description will help you find the right person for the job.

And You Don't Need to Give Us Your Email to Get It!

I Need This Job Description

Find the Right People for Your Company

The Ultimate List of Culture Fit Interview Questions

The best employees are those who not only know how to do the job they've been hired for, they are also totally bought into the culture you've created at your company. But in such a hyper-competitive job market — where unemployment is at record lows — how do you find those diamonds in the rough?

Every Question & Process You Need to Hire the Right People

I'm Ready to Find the Right People

Ungated, Free Resource

Content Manager Job Description for All Industries

A content manager — sometimes also called a chief brand storyteller, content strategist, and so on — owns the creation and direction of all content marketing initiatives across multiple platforms and formats. The best content managers are well-liked, agile team players who are also expert storytellers, superb communicators, exceptional writers, and polished interviewers. Now, let's help you find one.

And You Don't Need to Give Us Your Email to Get It!

I Need This Job Description, Too

Essential Reads & Resources

Agency Growth

Why Determining “Culture Fit” Is So Important in the Hiring Process

By Dia Vavruska on February 6th, 2019

By Dia Vavruska

Company Culture

How to Create an Excellent Job Candidate Experience

By Natalie Davis on July 23rd, 2019

By Natalie Davis

Company Culture

4 Steps to Creating Your Company Core Values

By Natalie Davis on May 17th, 2019

By Natalie Davis

Agency Growth

6 Things You Should Accomplish While Building Out Your Culture Code

By Natalie Davis on April 30th, 2018

By Natalie Davis

Agency Growth

How We Shifted IMPACT’s Culture for a Partially Remote Team

By Natalie Davis on June 20th, 2017

By Natalie Davis

Company Culture

How Creating a Mom-Friendly Company Culture Benefits Your Organization (& Future Generations)

By Stacy Willis on March 8th, 2019

By Stacy Willis

Natalie Davis VP of Talent & Admin, Co-Creator of IMPACT's Core Values, Vision, and Culture Code

Natalie has been integrating, training, and strengthening employees’ cultural connections with IMPACT for almost 5 years. As the third most tenured employee, her career at the agency has spanned multiple roles including Social Media Manager, Director of Client Services, and Process Development Manager.

In her current role as the Director of Talent, Natalie engages in all aspects of employee experience. Working on the leadership team, she has played a key role in developing and discovering IMPACT’s core values, vision, and culture code. Some of her key initiatives have been designing IMPACT’s cultural orientation and training process, developing a more expansive Human Resources department, and building an ongoing employee appreciation plan.

Outside of her roles at IMPACT, Natalie is an avid foodie with a self-admitted olive addiction. She averages 2-3 eye-rolls per day for her constant puns and “dad jokes”, and prides herself on uncovering new coupon apps.

Brie Rangel Chief Operating Officer, 10+ Years of Digital Marketing Experience

From blogging before inbound marketing was a term, to newsjacking before that was coined by David Meerman Scott, to implementing scrum before agile marketing took off, Brie has been at the epicenter of today’s most influential marketing strategies.

Upon her graduation from the University of Missouri School of Journalism, she took her knowledge and natural know-how and applied it as a Strategist for 10 years developing award-winning marketing campaigns for clients ranging from small nonprofits to large enterprise organizations.

She now leads IMPACT’s services division, keeping her ears on the ground for the latest marketing strategies and tactics we should be offering for our clients and guiding her team to reach new levels every day. In addition to her marketing background, Brie is an emerging leader on a quest to grow and share what she learns along the way.

Brie is also a co-host of MarketHer, a video podcast for women in marketing, and is working to bring her passion outside of work in her local community to build confidence and leadership skills in school-age girls to build the next generation of working women.

Brie works remotely in Houston, Texas. When she’s not cheering for the Astros (World Series Champs!), using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.

Natalie Davis VP of Talent & Admin Co-Creator of IMPACT's Core Values, Vision, and Culture Code

Read Bio

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Brie Rangel Chief Operating Officer 10+ Years of Digital Marketing Experience

Read Bio

Visit Team Page

Company Culture

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People & Culture

Hire the Rockstars You Need to Achieve Your Goals

And You Don't Need to Give Us Your Email to Get It!

Every Question & Process You Need to Hire the Right People

And You Don't Need to Give Us Your Email to Get It!

Essential Reads & Resources

Why Determining “Culture Fit” Is So Important in the Hiring Process

How to Create an Excellent Job Candidate Experience

4 Steps to Creating Your Company Core Values

6 Things You Should Accomplish While Building Out Your Culture Code

How We Shifted IMPACT’s Culture for a Partially Remote Team

How Creating a Mom-Friendly Company Culture Benefits Your Organization (& Future Generations)

Meet the Experts

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